NADA DEVELOPS PRODUCTS FOR THE NATION OF CALIFORNIA
The N.A.D.A. Official Used Car Guide(R) Company Embarks Upon the Largest Automotive Market in the Country SAN FRANCISCO, Feb. 2 -- The N.A.D.A. Official Used Car Guide(R) Company, the nation's leading used vehicle valuation publisher and data services provider, today announced the launch of products designed specifically for the California marketplace at the 2003 National Automobile Dealers Association Convention & Exposition in San Francisco. The newly designed products, including the popular N.A.D.A. Official Used Car Guide(R) California Edition and the guidebook's CD-ROM counterpart, e-Valuator(R), will feature sales data specific to, and exclusively for, the California market. The products will highlight valuations for used passenger cars, light-duty trucks and SUVs for model years 1996 - 2002. With this announcement, California becomes the first state-specific data published by N.A.D.A, as well as the company's newly added tenth region. "We're very excited about this announcement and look forward to solidifying N.A.D.A.'s foothold in the largest automotive market in the nation," said Scott Lilja, executive director of the N.A.D.A. Official Used Car Guide Company. "We developed California-specific products in response to market requests for objective and market-reflective used vehicle valuation information. With the launch of our newly designed California products, we're answering that call." Scheduled to hit the marketplace in the spring of 2003, the newly developed California products will be updated monthly with four quarterly editions published in January, April, July and October and eight supplemental issues published in February, March, May, June, August, September, November and December. "We are leveraging and extending our core competency as the leader in the used vehicle valuation industry by bringing our editorial methodology strengths, industry expertise and commitment to excellence into the California market." Trade professionals interested in learning more about the N.A.D.A. Official Used Car Guide(R) California Edition or e-Valuator(R) can call 800.966.6232. About the N.A.D.A. Official Used Car Guide Company The N.A.D.A. Official Used Car Guide Company, a NADASC subsidiary, has provided used-vehicle valuation products and services to the auto, finance, fleet/lease, government and insurance industries since 1933. Products include the N.A.D.A. Official Used Car Guide(R), N.A.D.A. e-Valuator(R) valuation software group, various developer's tools, the ATD/N.A.D.A. Official Commercial Truck Guide(R), AuctionNet(R) Online, consumer and business web sites (NADAguides.com and nada.com/b2b), and a full line of appraisal guides, including RV's, boats, and motorcycles.