Audi Sponsors the 2003 IFP Independent Spirit Awards

         Industry elite gather March 22, 2003, to honor achievements
                          of independent filmmakers

    SANTA MONICA, Calif., Jan. 31 -- Audi of America, Inc. is
proud to be a principal sponsor of the 2003 IFP Independent Spirit Awards for
the second consecutive year.  The awards ceremony is held annually on the
Saturday before the Oscars, in a relaxed atmosphere at the beach in Santa
Monica, California.  Over 1,500 guests and members of the international press
will gather at this year's awards on March 22, 2003.  Director John Waters
will return as Master of Ceremonies for the third straight year.
    The ceremony will premiere live on the Independent Film Channel (IFC) at
5:00 p.m. ET and re-broadcast later that evening on Bravo at 10:00 p.m. ET.
Audi will be tagged on Bravo's tune-in spots for the Awards Show in addition
to receiving commercial slots during the March 22 ceremony broadcast.  This
significant media exposure has helped to promote the art of independent
filmmaking to a much wider audience.
    "Audi is proud to be partnered with an event that honors creativity and
innovative thinking," stated Maria Nahigian, Audi's event marketing manager.
"The awards celebrate performance and emotion which are two cornerstones of
the Audi Brand, and these independent artists truly exemplify Audi's
communication theme, Never Follow."
    This year's nominees for Best Feature are "The Good Girl," "Far From
Heaven," "Lovely & Amazing," "Secretary," and "Tully."  Best First Feature
nominees are "The Dangerous Lives of Altar Boys," "Interview with the
Assassin," "Manito," "Paid In Full," and "Roger Dodger."  Prominent contenders
for the acting awards include Jennifer Aniston, Catherine Keener, Julianne
Moore, Alan Arkin, Ray Liotta, John C. Reilly and Dennis Quaid.
    The nominated films will screen in New York and Los Angeles from late
January through early March.  Winners of the Independent Spirit Awards are
decided by vote from the IFP national membership, a nationwide base of 9,000
filmmakers.
    Audi of America is headquartered in Auburn Hills, Michigan, and markets a
line of premium vehicles:  the A4, A4 Cabriolet, A6, A8, TT and the allroad
quattro.  In 2002, Audi broke its all-time U.S. sales record by selling a
total of 85,726 vehicles in over 260 dealerships.  Audi's event marketing
programs center around the performing arts, lifestyle and sporting events.
For more information about additional Audi-related events and corporate news,
visit http://www.audiusa.com .