Motorcycle Show Ready To Cruise Into Ohio

    SANTA ANA, Calif.--Jan. 30, 2003--The adventure never ends as the Cycle World International Motorcycle Shows(R) Presented by Toyota Trucks get into the groove of the 2003 season at the IX Center on Jan. 31-Feb. 2, 2003.
    Regarded as the nation's oldest and largest consumer-oriented powersports show series, this once-yearly gathering of new model vehicles and accessories is a must-see event for the whole family.
    A crowd of 62,000+ motorcycle enthusiasts is expected to be among the first to preview the complete 2003 model line-up of ATVs, cruisers, dirt bikes, dualsport machines, scooters, and sport bikes in factory showcase displays from the industry's heaviest-hitters, including Aprilia, BMW, Buell, Harley-Davidson, Honda, Indian, Kawasaki, Moto Guzzi, Suzuki, Triumph, Victory and Yamaha.
    And, for the very first time, TEAM Powersports has the full support of Benelli and Polaris. Representatives from local dealerships will be available to answer questions and help enthusiasts determine the perfect ride for their size and experience level.
    "We are pleased to present the show to Ohio," stated Show Manager Jeff D'Entremont. "We work hard all year to build a show with something for the entire family -- exciting features, vehicles and exhibitors that we hope will keep them coming back for years to come. Ohio is home to a very passionate contingent of powersports enthusiasts -- their excitement about the show is contagious."
    The line-up of new vehicles wouldn't be complete without a full spectrum of aftermarket manufacturers and products to complement them -- everything from performance parts to the latest communications hardware and apparel will be available for perusal. Style-savvy riders and those who love instant gratification should take note: a large portion of the apparel and products on display will be available for onsite purchase.
    Enthusiasts are invited to preview this season's hottest product offerings at "The Factory," a special showcase display highlighting a wide array of the latest top-of-the-line aftermarket products designed to increase performance and style from companies such as All American Rider; Arai Helmets; Autocom Communications Specialists; Avon Tyres; Chatterbox; Cobra Engineering; Dowco Inc.; Dunlop Motorcycle Tires; HJC Helmets; K&N Engineering; Kendon Industries; Metzeler Motorcycle Tires; Muzzys Performance Products; Prexport; Progressive Suspension; Shoei Helmets; Suomy Helmets; and Yuasa Battery.
    Starving for two-wheeled action? Hungry crowds will tame their cravings with a feast of gravity-defying acrobatics performed by Finnish Trials rider Tommi Ahvala of Team Extreme. Imagine a motorcycle launching up a 16-foot vertical wall onto a flowing 22-foot waterfall, and then landing on a suspended platform barely the length of the bike!
    This radical display is not for the weak of heart. Outside the shows, Ahvala competes at professional Trials competitions internationally throughout the year, maintaining an average world ranking in the top three. Show-goers won't want to miss one of these stellar performances during show hours.
    Have an eye for the classics? For the fourth year in a row, Cycle World magazine is bringing an exclusive collection of the best classic, custom and vintage motorcycles to the show, including a rare 1924 BMW R32, valued at $125,000 and an equally spectacular 1995 Kawasaki XZ-7R, valued at $95,000.
    This year's Ohio show is also a hotbed of opportunity to win incredible prizes, ranging from sport and custom motorcycles to a special European vacation designed especially for enthusiasts. American Suzuki Motor Corp. is sponsoring the Official Motorcycle/ATV Giveaway, which offers consumers a chance to win a 2003 SV650S motorcycle or an Eiger LT-A400F ATV.
    Show goers who visit the special Adventure Travel Sweepstakes area of the show are invited to enter The Race to Italy sweepstakes, where the "Main Event" prize -- awarded at the end of the show -- is an exclusive trip for two to Milan, Italy for the September 2003 EICMA, Europe's premier motorcycle show. Additional prizes will be awarded throughout the weekend. To add to the excitement, another lucky enthusiast could win Cobra Engineering's Red Rider VTX II, designed by legendary custom builder Denny Berg.
    Tickets are available in advance on the show Web site, www.motorcycleshows.com, and onsite at the box office -- adults $10; children (ages six-11) $4; children five and under are free. Groups of 20 or more are encouraged to purchase tickets online for a $2 discount or contact TEAM Powersports for information on receiving the discount at the show.
    Members of the American Motorcyclist Association who show their membership cards when purchasing tickets at the box office onsite are also eligible for a $1 rebate coupon redeemable at the AMA booth inside the show. Discount coupons are also available at local participating dealers. Visit www.motorcycleshows.com for a current list of participating dealerships.
    Direct all reader inquiries to the InfoLine at 800/331-5706 CST and 218/723-9130 CST or to www.motorcycleshows.com. For media information, contact Nancy Larsen, telephone 907/696-8001, fax 907/696-8002, e-mail NLAlaska@aol.com or visit the online Media Center located at http://oho.motorcycleshows.com/imsoho/V33/ index.cvn?id=10067&p_navID=15. (Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field.)
    For additional information on the 2003 show series, contact TEAM Powersports at Advanstar Communications Inc, 201 Sandpointe Avenue, Suite 600, Santa Ana, CA, 92707, telephone 800/854-3112, 714/513-8400, fax 714/513-8481 or e-mail agray@advanstar.com.
    TEAM Powersports and the International Motorcycle Shows(R) extend their sincere appreciation to long-time sponsors Cycle World Magazine and Toyota Trucks for their continued support and contributions to the series.
    TEAM Powersports is one of the largest producers of trade shows and conventions for the powersports industry worldwide. It includes the Cycle World International Motorcycle Shows(R) Presented by Toyota Trucks, the Dealernews International Powersports Dealer Expo, Big Twin 2003 Presented by American Big Twin Dealer, Dealernews magazine, Powersports Magazine, and Sturgis Guide.
    Advanstar Communications is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 92 business magazines and directories, 77 tradeshows and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services.
    Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, health care, manufacturing and processing, pharmaceutical, powersports, science, telecommunications and travel/hospitality. The company has more than 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. For more information, visit www.advanstar.com.

    Note to Editors: Photos available upon request.