Live Product Installations Will Heat Up SEMA Spring Expo Action Center

DIAMOND BAR, Calif. (Jan. 30, 2003)--SEMA Spring Expo 2003 will feature plenty of 
action, with many of the hottest car and truck accessories being installed live on vehicles 
in the trade show’s dynamic Action Center on Friday, Feb. 14, and Saturday, Feb. 15, 
inside the Nashville Convention Center. Select show exhibitors will not only demonstrate 
how easy it is to install their hot new products, they also will provide information on how 
these products can help attendees build their businesses.

The Action Center will be divided into two main areas: a truck section and a restyling 
section. The truck section will feature live product installations on two different 2003 
Chevrolet pickup trucks -- a 2-wheel-drive Silverado LS on Friday, and a 4-wheel-drive 
Silverado LS on Saturday. Each truck will be customized with such products as 
bedliners, tonneau covers, grille guards, grille inserts, step bars, and headlight covers, 
showing how easy it is to install these specialty auto products.

A 2003 Monte Carlo LS coupe will be the center of attention in the restyling section of 
the Action Center. Exhibitors will install a wide variety of products to turn this car into a 
"custom cruiser," including graphics, a custom dash, headlight covers and many more 
accessories. All three project vehicles for the Action Center were provided by Bill Heard 
Chevrolet, Nashville, Tenn.

The Action Center will be open from 10:30 a.m. to 4:30 p.m. on both show days. It will be 
located next to the SEMA Association Center at the end of aisles 700, 800 and 900. 
Attendees can check a sign adjacent to the Action Center for the schedule of each 
day’s activities.

Westin Automotive Products is the title sponsor of this year’s truck action center. Westin, 
Penda Corp., and the other participating sponsors will not only install their product live 
during the show, they will also receive a hyperlink on the SEMA Spring Expo Web site 
(www.semaspringexpo.com) as well as recognition in a post-show ad in SEMA News.

RTM Productions--producer of automotive television shows such as Horsepower TV, 
Trucks! and Car and Driver Television--will be on site covering "the scene" at the Action 
Center. The producers also will look for interesting products to include in future episodes.