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2004 Pontiac Grand Prix Pricing


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January 28, 2003

Pontiac Announced 2004 Grand Prix Pricing

DETROIT - General Motors' Pontiac division today announced introductory pricing for the 2004 Pontiac Grand Prix sports sedan. Sales of the Grand Prix begin in March 2003.

Pricing for the GT model will begin at $21,760 manufacturer's suggested retail price (MSRP), plus destination charges of $635. Pricing for the more powerful Grand Prix GTP starts at $25,860 MSRP (also plus destination fees). GTPs equipped with the Competition Group uplevel suspension package will run an additional $1,395.

"This ninth-generation Grand Prix is a sporty sedan with dynamic handling and control plus power without hesitation - it delivers on the concept of 'total performance' like never before," said Bob Kraut, marketing director for the Grand Prix.

The 2004 Grand Prix is sleek and sculpted in appearance. Its flowing, curvaceous side panels extend up into pronounced rear shoulders, giving the car a more pronounced wedge-shaped profile - and making it look more like a coupe than a sedan at first glance.

The all-new Competition Group package (Comp G), optional on the GTP model, provides a suspension system capable of achieving .83G of lateral acceleration force. The Comp G package also includes StabiliTrak Sport, a segment-exclusive four-wheel vehicle stability system that is tuned to provide maximum hands-on control during cornering.

On the inside, the fabrics and leather are rich and contemporary; the large gauges have a sporty three-dimensional appearance, and the Head up Display (HUD) features a unique "stealth" mode, which allows the driver to navigate solely from the HUD with the instrument-cluster lights extinguished.

The base 3800 Series II V-6 in the GT delivers 200 hp, while the supercharged V-6 in the GTP belts out 260 hp and 280 lbs.-ft. of torque. The Comp G's all-new TAPshift (Touch Activated Power) feature offers the convenience of an automatic with the fun-to-drive quality of a manual.

The new Grand Prix also takes sedan versatility to a new level. The rear doors swing open almost 90 degrees, making it easier to enter and exit the rear seat and to load bulky items like a large TV or computer box. It's also simpler to load cargo, like bicycles or extra-wide boxes into the trunk, as the opening is nearly 10 inches wider and the lift-over height almost six inches lower. And, with the optional fold-flat front passenger seat coupled with the standard 60/40 split-folding rear seats, items as long as a nine-foot ladder or kayak can fit inside the vehicle with the trunk closed.

Grand Prix will be produced at General Motors' Oshawa, Ontario, assembly plant. Grand Prix models will be sold in the United States and Canada. Production begins in February 2003.