Subaru Partners With The National Sports Network To Provide Vehicles For A Nationwide Tour

                 - Subaru Baja to serve as official vehicle -

    CHERRY HILL, N.J., Jan. 24 -- Subaru of America, Inc. (SOA) a
pioneer of crossover all-wheel drive vehicles designed for the active
lifestyle driver, today announced the feature partner arrangement with The
National Sports Network (NSN).  As a feature partner, Subaru's 2003 Baja will
act as the official vehicle for the calendar year.
    Under the terms of the agreement, Subaru will provide the NSN and its
affiliate magazines, including Competitor, Windy City Sports and Rocky
Mountain Sports, a total of 20 Subaru Baja's.  Through a nationwide tour,
known as the "Baja Endurance Tour," consumers can enter to win a three-year
lease on a Subaru Baja Sport, Dagger Kayaks, a Gary Fischer bike, Nike ACG
Shoes, and many more.  The sweepstakes will solicit entries with forms
distributed on site at NSN athletic events as well as a special Web site
linked to all NSN magazine sites.
    "Subaru and The National Sports Network customer's lifestyle are a perfect
fit," said Doug Kaplan, Publisher, The National Sports Network.  "Subaru is
committed to producing vehicles for active lifestyle consumers who are also
our target readers making this partnership a natural one."
    "We're excited to work with The National Sports Network an organization
that shares our commitment to the enjoyment of the outdoor enthusiast," said,
Jeff Walters, Brand Strategy Manager, Subaru of America, Inc.

    About Subaru of America
    Subaru of America, Inc. is a wholly-owned subsidiary of Fuji Heavy
Industries Ltd of Japan.  Subaru pioneered the concept of the passenger
car/sport-utility vehicle with the introduction of the Subaru Outback, the
"World's First Sport Utility Wagon."
    Headquartered in Philadelphia, the company markets and distributes Subaru
vehicles, parts and accessories through a network of nearly 600 dealers across
the United States.  Over the past nine years, the company has achieved year-
over-year retail sales increases thanks to its popular line of car-based sport
utility vehicles, and is among the fastest growing brands in the automotive
industry.

    About The National Sports Network
    The National Sports Network is a collection of regional sports magazines
from around the country that provide coverage for amateur athletes consistent
with the outdoor enthusiast lifestyle.


     Contact:  Christine Chase           Doug Kaplan
               Ruder Finn, Inc.          The National Sports Network
               (212) 593-6426            (312) 421-1551 ext. 13
               chasec@ruderfinn.com      doug@windycitysports.com