SEMA Puts 'Automotive Eye-Candy' Online for Consumer Viewing

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DIAMOND BAR, Calif., Jan. 21 SEMA, the Specialty Equipment Market Association, has posted 1,438 cars, trucks, and performance boats and 948 new automotive products displayed at SEMA Show 2002 in Las Vegas on its consumer Web site, . "Our annual SEMA Show is open to participants in our industry but not to the general public. The Show receives a tremendous amount of media attention and piques consumer interest about what's on display there. By putting all the vehicles and new product entries online, and making them easily searchable, we can bring our famous SEMA Show to the public," said Christopher D. Horn, SEMA's vice president of communications and technology. Horn termed the vehicles, which range from outrageous concept cars to classic cars which are perfectly restored, "pure eye-candy." The new products have an equally broad diversity, ranging from the newest L.E.D. (light- emitting diode) cosmetic accessories for the popular compact performance cars to easy-to-install replacement bumpers for muscle cars from the '50s to the latest in mobile electronics for family vehicles, he said. The SEMA Show 2002 recap can be viewed at , found under the "cool & current" section on the site home page -- titled "2002 SEMA Show New Product Showcase." Although the SEMA Show, held annually for more than three decades, is not open to the public, SEMA does produce one show, the International Auto Salon, for the compact performance industry as well as its customers. That show, scheduled for Friday, April 25, through Sunday, April 27, concentrates upon the fastest growing segment of the automotive accessory and customization market. More information about SEMA's International Auto Salon 2003 is available at , or by contacting SEMA at 909/396-0289. SEMA represents the $26 billion specialty automotive industry. Founded in 1963, the trade association has more than 4,500 member companies. It is the authoritative source of research data, trends and market growth information for automakers and the specialty auto products industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger cars, minivans, trucks, SUVs and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, Calif., 91765-3914; call 909/396-0289; or visit or .

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