Minnesota Chapter of American Marketing Association Announces January Program, ``Harley-Davidson: The Branding Saga of an American Icon''--
The Minnesota Chapter of the American Marketing Association will host a presentation for marketing professionals called "Harley-Davidson: The Branding Saga of an American Icon," January 21, 2003 at the University of St. Thomas in downtown Minneapolis.
The presentation will feature Carmichael Lynch's Director of Account Management, Craig Rowley, who will reveal the secrets of one of the world's hottest brands. Attendees will hear about Harley's humble beginnings; from a small shed in 1903 to how the Harley-Davidson managers have leveraged the brand's outlaw image to grow the company from $82 million to $14.5 billion.
Rowley, a veteran of the Chicago advertising scene, focuses on the brand stewardship and client service for Harley-Davidson and other major brands at Carmichael Lynch.
Registrations are limited so reserve your spot today at www.mnama.org.
Sponsored by The Master of Business Communications program at the University of St. Thomas, www.stthomas.edu/mbc.
Event: American Marketing Association Monthly Program Title: "Harley-Davidson: The Branding Saga of an American Icon" Date: Tuesday, January 21, 2003, 7:30 a.m. - 9:30 a.m. Venue: The University of St. Thomas, 1000 LaSalle Ave., Downtown Minneapolis Website and booking : www.mnama.org