DENSO Navigation System Earns Highest Customer Satisfaction Ranking in a Tie, Reports J.D. Power and Associates

DETROIT, Jan. 15, 2003; The DENSO navigation system equipped on
the Lexus GS Series earned a top ranking in overall customer satisfaction in
the recently released J.D. Power and Associates 2002 Navigation System Usage
and Satisfaction Study(SM).  DENSO tied for the top ranking with Alpine.
    In addition, the DENSO navigation system in the Lexus ES 300 earned a
third place ranking and fourth place was a tie between DENSO systems in the
Lexus RX 300 and the Toyota Prius.
    According to J.D. Power and Associates, the study focused on overall
navigation system satisfaction based on performance and layout as well as
system design and integration in particular vehicle models.  More than 5,000
consumers, who recently purchased or leased vehicles with factory-installed
navigation systems, participated in the study.
    "DENSO, which introduced its first navigation system in Japan back in
1987, is one of the few companies in the world that develops global car
navigation systems and supplies them to automakers in Japan, Europe and North
America," said Mitsuharu Kato, DENSO Corporation director and head of the
company's global telematics business.  "We continue to see navigation systems
as a vital area and expect our research to keep pace with the car's increasing
integration into information networks."
    Currently, DENSO supplies DVD-based navigation systems for 26 countries,
including the U.S., Canada, Australia, China, Japan and 21 European countries.
In 2000, DENSO's in-vehicle navigation system was the first to offer complete
digital U.S. map coverage.  The company successfully merged two mapping
databases to create a single new DVD database that covers all U.S. highways as
well as urban and rural areas.
    Other DENSO advanced car navigation functions include the industry's
fastest display scrolling and route searching and the industry's most
extensive Japanese and English vocabulary voice recognition function.
    In the U.S., DENSO navigation systems currently are available on the
following 2003 model year vehicles:

    *  Lexus - GS 430, LS 430, SC 430, LX 470, GS 300, RX 300, ES 300, IS 300,
       GX 470;
    *  Toyota - Camry, Land Cruiser, Prius, Abalone, Sienna;
    *  Jaguar - S-Type, X-Type, XJ, and
    *  Cadillac - DeVille and Seville.

    Headquartered in Westlake Village, Calif., J.D. Power and Associates is an
ISO 9001-registered global marketing information services firm operating in
key business sectors including market research, forecasting, consulting,
training and customer satisfaction.  The firm's quality and satisfaction
measurements are based on responses from millions of consumers annually.
    DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a
leading global supplier of advanced technology, systems and components.
Worldwide, the company employs 87,000 people in 31 countries, including Japan.
Consolidated global sales for the fiscal year ended March 31, 2002 totaled
US$18.1 billion* (2,401,098 yen or 20.7 billion Euros).  DENSO common stock is
traded on the Tokyo, Osaka and Nagoya stock exchanges.  In North America,
DENSO employs 14,000 people at 25 companies with consolidated sales for the
above fiscal year of US$4.7 billion*.

    * Figures for the fiscal year ended March 31, 2002 include the effect of
an irregular 15-month reporting period, due to 45 overseas subsidiaries and
overseas affiliates changing their year-ends to March 31 from December 31.