Toyota to Offer XM Radio in New Youth-Oriented Scion

WASHINGTON, Jan. 9, 2003; XM Satellite Radio, the nation's leading satellite radio service, will be offered as a feature on Toyota's new youth-oriented Scion brand vehicles, which will begin arriving at U.S. showrooms in June, Toyota Motor Sales (TMS), U.S.A., Inc. and Pioneer Corporation announced.

Scion, a new line of vehicles, will carry an MSRP less than $16,000 and will be marketed through participating Toyota dealers. The first vehicles will be available in the Western United States in June 2003 with a national rollout completed by June 2004. The two highly anticipated Scion vehicles, the xA and xB, will lead with Pioneer XM Satellite Radio capability.

"We're excited that Toyota has decided to lead with XM in its youth- oriented Scion," said Dan Murphy, XM's Vice President of OEM and Retail Distribution. "Pioneer has been a key XM Radio manufacturing partner and the Scion will feature another great Pioneer product."

"The optional Pioneer XM receiver with 100 channels of coast-to-coast digital sound quality is the perfect add on to the Scion Sound Processing system," said Russ Johnston, Senior Vice President of Marketing and Strategic Planning for Pioneer Automotive Electronics, Inc. "XM offers a tremendous variety of programming, with some specifically geared for today's youth market. XM Original Channels such as 'Boneyard,' 'Ethel,' 'XMU,' 'Squizz,' 'The Move' and 'XM Liquid Metal' reflect the personalities and lifestyle of the potential Scion customer."

XM announced yesterday it had more than 360,000 subscribers. XM is transforming radio, an industry that has seen little technological change since FM, almost 40 years ago. XM's programming lineup features 101 coast-to-coast digital channels: 70 music channels, many of them commercial-free, from hip hop to opera, classical to country, bluegrass to blues; and 31 channels of sports, talk, children's and entertainment.

XM radios are available at major electronics retailers nationwide. Leading manufacturers such as Sony, Alpine, Pioneer, Audiovox and Delphi offer a broad array of XM radios that easily enable any existing car stereo system. For more information, please visit XM's web site: http://www.xmradio.com .

Pioneer Automotive Electronics Sales, Inc., headquartered in Farmington Hills, Michigan, markets mobile entertainment products directly to automotive manufacturers