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Detroit Auto Show: Mitsubishi Motors Endeavor Crossover SUV Debuts


Tokyo, Japan, Jan. 07, 2003 - (JCN Newswire) - Mitsubishi Motors
Corporation (MMC) and Mitsubishi Motors North America, Inc., MMC's U.S
affiliate, today held the world premier of the Endeavor crossover SUV at
the North American International Auto Show ("Detroit Show").

Other models taking center stage at the Mitsubishi booth are: the Tarmac
Spyder concept model, a proposal for a futuristic hi-performance open
sports car; and the U.S. market specification Lancer Evolution VIII, the
latest in MMC's Evolution series.

Endeavor: Pioneering Project America

Endeavor is the first Mitsubishi model to be designed exclusively for
the North American market under Project America. Announced in February
2000, this initiative calls for the company to design, develop and build
in the United States products destined for core-model positioning in
that market.

Endeavor is a new-generation SUV model that marries SUV go-anywhere
utility with the dynamic performance and ride of a regular passenger
model. Its new lightweight but stiff platform underpins sparkling road
performance as well as enabling a spacious interior.

The U.S. market launch is slated for spring 2003 with a sales target of
70,000 units for the initial year. Endeavor comes with a very-accessible
price tag in the US$25,000-US$30,000 bracket.

Tarmac Spyder: Targeting Gen Y

Tarmac Spyder offers a peek at the future direction of MMC's
hi-performance open sports car development. Targeting the tech-savvy
Generation Y, Tarmac Spyder offers the optimum balance between extreme
sports car performance and fun-to-ride driving pleasure for all
occupants.

Delivering significant improvements in acceleration, top speed,
cornering, braking and other characteristics of the hi-performance sport
car, Tarmac Spyder adds the joys of open car driving with its detachable
hard top. The on-board CCD camera and DVD player make this a truly
fun-to-ride vehicle for all its occupants.




About Mitsubishi Motors Corporation

Mitsubishi Motors Corporation was established in 1970 and is
one of the few automobile companies in the world that produces a full
line of automotive products ranging from 660-cc mini cars and passenger
cars to commercial vehicles and heavy-duty trucks and buses. The company
also operates consumer financing services and provides this to its
customer base. Automobile operations accounted for 98% of fiscal 2000
revenues and financing business, 2%. The company has one hundred and
eighty nine consolidated subsidiaries worldwide. Overseas sales
accounted for 56.8% of fiscal 2000 revenues. Mitsubishi Heavy
Industries, Ltd. is the major shareholder with 25.62% of issued
stock.For further information, please visit the Mitsubishi Motors
Corporation home page at: www.mitsubishi-motors.co.jp
<http://www.mitsubishi-motors.co.jp>