divine Joins Harley-Davidson in Celebration of 100th Anniversary
CHICAGO, Oct. 28, 2002; divine, inc,a leading provider of solutions for the extended enterprise, today announced that it has been selected as technology partner for the Harley-Davidson 100th Anniversary, a 14-month celebration that will culminate in Milwaukee, Wis., on Labor Day weekend, 2003. Through a technology partnership that goes back more than seven years, divine has provided the motorcycle manufacturer with innovative technology solutions that help Harley-Davidson communicate with its customers online.
"As an industry leader, Harley-Davidson understands the importance of leveraging technology to maintain a dynamic conversation with customers over time. We are proud to partner with Harley-Davidson and celebrate the anniversary of a company so committed to technological innovation and customer satisfaction," said divine Chairman and Chief Executive Officer Andrew "Flip" Filipowski. "The technology solutions we plan to deliver for the 100th Anniversary advance that commitment by providing the Harley-Davidson community with key information, resources and online experiences to help motorcycle enthusiasts and the general public participate in the celebration."
As technology partner for the 100th Anniversary, divine is working with Harley-Davidson to deliver a dynamic online experience that captures the excitement of Anniversary events and serves as a single source of accurate and timely information. Visitors to the Harley-Davidson Web site, www.harley-davidson.com , can now find a special 100th Anniversary section, which includes details on Open Road Tour stop locations, dates and venues, 100th Anniversary products, as well as photo and video coverage of the events.
"We envisioned our 100th Anniversary as an opportunity to share our passion for motorcycling with people around the world, and Harley-Davidson.com gives everyone an opportunity to participate," said Ken Ostermann, manager, electronic commerce and communications, for Harley-Davidson. "divine understands this, and has the unique technology-driven solutions and services, brand knowledge, and experience to help us achieve our goals for this important milestone."
The 100th Anniversary kicks off with the Open Road Tour, a ten-city worldwide traveling festival celebrating motorcycles, history, music and community. In August 2003, Harley-Davidson enthusiasts will participate in the Ride Home, which features four organized rides from various regions of the United States to Milwaukee. The Celebration takes place August 28-30, 2003 and features music, history and fun. The 14-month commemoration closes with the Party on Aug. 31, 2003, in Milwaukee.
Throughout the 100th Anniversary celebration, divine will work with Harley-Davidson to ensure that participants can find the latest information about all events as well as share in the Harley-Davidson experience online. The divine Harley-Davidson team has a track record of delivering innovative solutions that support interactive communication and has worked with Harley-Davidson to deploy a number of Web initiatives for the Harley-Davidson consumer Web site.
divine helps customers extend their enterprise by developing and integrating a full line of software, professional services and managed services that allow customers to extend their business processes beyond the four walls of their enterprise to reach out to every key audience, including customers, partners, vendors and employees. These solutions enable our customers to better engage business communities, optimize enterprise knowledge, and improve core value-chain processes, helping organizations drive profitability and competitive advantage. divine draws from a wealth of talent and experience to develop rich user experiences for our clients' externally facing touch points, including e-commerce strategy, advanced branding, and advanced Web technologies.