New GM Incentive 0% for up to 60 Months
FOR RELEASE: September 19, 2002Sept. 19, 2002
GM Announces 0.0% for 60 Months on Every '02 Model
DETROIT- General Motors Corp. today announced an enhancement of its retail marketing program on 2002 model year vehicles. Effective September 19 and continuing through September 30, GM will offer APR financing rates of 0.0% on terms up to 60 months for qualified buyers on the purchase of all new 2002 GM models including Buick, Cadillac, Chevrolet, GMC, HUMMER, Oldsmobile, Pontiac, Saab and Saturn.
"We believe that our offer is unquestionably the best in the industry," said Bill Lovejoy, group vice president of GM North America Vehicle Sales, Service and Marketing. "There are no exceptions, no fine print and no gimmicks. For qualified consumers who are shopping for model year-end bargains, our zero percent offer on every '02 model is as good as it gets.
"Our dealers have done a great job selling down 2002s, but we still have some inventory available," Lovejoy said. "In addition to GM's new offer on'02s, we have compelling zero percent offers on our '03s as well."
As with recent marketing programs, GM will use prominent national, regional and local marketing campaigns to leverage all of its vehicle divisions and GM dealers in the marketplace. A heavy schedule of national print and TV advertising for the new program begins this Friday in newspapers, with TV spots beginning on Saturday. Divisional, regional, and local dealer marketing group ads will follow.
The program on 2003 models remains unchanged. As previously announced, GM continues to offer APR financing rates of 0.0/2.9/3.9% (36/48/60 months) or customer cash of $1,000, $1,500 or $2,000 for qualified buyers on the purchase of all new 2003 model Buick, Cadillac, Chevrolet, GMC, Oldsmobile and Pontiac cars and trucks through October 31. Saturn, Saab, and HUMMER are excluded from the 2003 program.
Following are terms for the new 2002 program
(September 19 - September 30, 2002):
| $1,000 or 0.0% 36/48/60 Cadillac Escalade Chevrolet Corvette $2,000 or 0.0% $2,500 or 0.0% 0.0% 0.0% | 0.0% 36/48/60 Saab Models $3,000 or 0.0% $3,500 or 0.0% $4,000 or 0.0% |
General Motors , the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. GM employs about 355,000 people around the world. GM cars and trucks are sold under the following brands: Chevrolet, Pontiac, Buick, Oldsmobile, Cadillac, GMC, Saturn, Hummer, Saab, Opel, Vauxhall and Holden. GM parts and accessories are marketed under the GM, GM Goodwrench and ACDelco brands through GM Service and Parts Operations. More information on GM can be found at www.gm.com.
