Indian Motorcycle Strengthens Management Team to Enhance Quality and Customer Service

    GILROY, Calif.--Sept. 3, 2002--Louis Terhar, President of Indian Motorcycle Corporation (IMC), announced today several executive promotions and additions designed to further upgrade product quality and provide customers with additional support.
    "With the rapid growth and accelerating sales by the Company in the last 18 months, we recognized the need to continue building and strengthening our management team," Lou Terhar explained. "As Indian penetrates the market for premium motorcycles, we are placing greater emphasis on delivering a customer experience that lives up to the high standards of the Indian brand. These promotions and additions to management enhance Indian's ability to provide the highest quality products combined with strong customer support."
    The following appointments demonstrate Indian's commitment to enhancing its quality and customer support:

    Mark Thomson, Senior Vice President, Quality and Chief Information Officer

    Mark's background includes extensive experience in information systems, process and production reengineering, and e-commerce. Most recently, Mark was Senior Vice President and Chief Information Officer for David J. Joseph Company, a $1.1 billion Ohio-based steel processing subsidiary of a privately owned Dutch holding company.

    Chick Ramsay, Senior Vice President, Service and Retail Development

    Chick joined IMC in 2001, and has focused his attention on sales and dealer development over the past year. He will build upon his success in those areas to deliver high standards of product service, customer support and dealer retail development.

    Steve Loose, Vice President, Operations

    Steve developed a strong background in managing manufacturing and logistics operations while working for Bain & Company. Prior to that, he worked for General Electric Capital Services and General Electric Plastics.

    IMC has also announced the following promotions to prepare the company for further growth in 2003 and beyond:

    Fran O'Hagan, Senior Vice President, Sales, Marketing & Product Management

    Fran came to IMC in 2001, and over the past year has directed the company's product development and marketing. He will take on the additional responsibility for sales.

    Gregg Loberstein, Vice President, Sales

    Gregg joined IMC in 2001 as Director, National Sales, and has been promoted to Vice President, Sales.

    Gabrielle Gallegos, General Counsel and Vice President, Human Resources

    Gabrielle came to IMC in 2001 as General Counsel, and has been given additional responsibility for Human Resources.

    "The introduction of our proprietary Powerplus 100 engine earlier this year in our Chief model marked Indian's return as an OEM motorcycle company, a critical milestone in our growth strategy," said Frank O'Connell, Chairman of IMC. "The continuing success of the Company and the growing demand for our bikes require greater attention to product quality and customer relationships. The management changes announced today will allow us to address both these issues aggressively."

    About Indian Motorcycle Corporation

    Indian Motorcycle Corporation, based in Gilroy, California, was formed in 1998 to re-launch an American icon. The original Indian Motorcycle Company, which built the first American-made motorcycle in 1901, was a leading motorcycle manufacturer for almost 50 years. Although Indian Motorcycle products were out of production from 1953 to 1999, the Indian brand is still well known to motorcycle enthusiasts because of its reputation for innovation and distinctive styling. The Company currently designs, manufactures and markets three premium heavyweight motorcycles and a broad range of related products, parts, accessories, riding gear and lifestyle apparel. For more information on the Company, please visit www.indianmotorcycle.com.