The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Harley-Davidson 100th Anniversary Open Road Tour Is a Treat for Every Sense: Sight, Sound and the Sense-Sational

DALLAS, Aug. 29 -- It was a hundred years in the making and we'll never see anything like it in our lifetime again. It's huge (more than 50 acres), it's truly an entertainment extravaganza (with seven popular bands) and it has something for everyone.

Texas Motor Speedway will host the final U.S. leg of a 10-city worldwide traveling celebration uniting motorcycles, music, history and more October 26 and 27. This is the Harley-Davidson 100th Anniversary Open Road Tour, a series of gigantic weekend festivals created to ignite the passion for freedom and celebrate a true American icon.

But because the world has never seen an event the size or scope of the Open Road Tour it may be easier to look at it this way ...

It's bigger than a concert -- The Open Road Tour stop at the Texas Motor Speedway will feature seven incredible musical acts over two days. Aerosmith, Stone Temple Pilots, the Doobie Brothers and Better Than Ezra are scheduled to perform at the Texas Motor Speedway. It's cooler than the Guggenheim's "Art of the Motorcycle" -- Elvis and Jon Bon Jovi's Harleys are just a few of the amazing motorcycles that will be on display. Everywhere spectators walk they'll find multi- media exhibits revealing the colorful history of the Motor Company, never-before-seen machines and artifacts from the Harley-Davidson Archives, and even vintage motorcycle toys! It's no county fair -- How about a 1,000-seat theater showcasing Harley-Davidson's portrayal in the movies over time, or the children's pavilion that has kids' games and other entertainment for children like demo-rides on Fisher-Price Harley-Davidson ride-on motorcycle toys. It's got entertainment you can't see anywhere else -- There are also theater-style shows including a high energy tap and rhythm spectacular and biker fashion show that can be found only at a Harley-Davidson event. And it's all for a good cause -- The Harley-Davidson Open Road Tour and other 100th Anniversary events will raise funds to help find a cure for muscular dystrophy and aid research and program services for children and adults with neuromuscular diseases. "It's hard to put into words," said Joanne Bischmann, vice president of marketing for Harley-Davidson. "We knew that kicking off Harley-Davidson's next 100 years was going to call for something huge -- an unforgettable Harley-Davidson experience for anyone who participates. We think the Open Road Tour fits the bill."

Once the Open Road Tour rolls to a stop in the Summer of 2003, enthusiasts can join the Ride Home, organized rides throughout North America heading to Milwaukee for three days of celebrations and special events. The official birthday party will take place in Milwaukee on August 31, 2003, launching Harley-Davidson into the next 100 years.

Tickets for Open Road Tour stop at the Texas Motor Speedway are on sale now. To purchase tickets for the Open Road Tour, visit , or contact your local Ticketmaster office. Tickets for Open Road Tour event stop at the Texas Motor Speedway are $35.00 per day or $50.00 for a two day ticket. Kids age 13 and under, accompanied by an adult, are free of charge. For additional information on the Open Road Tour or the 100th Anniversary, visit .