Mazda Giv-a-ways to Promote Tribute Test Drives

    SEATTLE--Aug. 15, 2002--For the third time this year, Mazda North American Operations and Doner Advertising have tapped GiftCertificates.com(TM) as an incentive to attract new customers for its latest test drive campaign for the 2002 Mazda Tribute.
    Car enthusiasts cash in on this latest offer by going to a Mazda dealer for a test drive and selecting one of three gift options, including GiftCertificates.com's SuperCertificate(R), which can be redeemed online at www.GiftCertificates.com for original gift certificates from hundreds of stores, restaurants, hotels and other products and services.
    GiftCertificates.com's SuperCertificate has been used by Doner with significant results in four of the most recent test-drive programs for Mazda since fall 2001. Doner Account Manager Louisa Egido said, "Of the customers who participate in our test drive programs, the majority chooses the SuperCertificate as their gift. One reason we keep bringing it back is because it gives Mazda's customers the power of choice."
    Doner created the direct-mail piece and sent to it to potential Mazda customers inviting them to test drive a new Mazda. The customer takes the direct mail piece to a dealer, test-drives a vehicle, and selects a gift before mailing it back to Mazda for confirmation. GiftCertificates.com then mails or emails a SuperCertificate to the customer, depending on the program and delivery method chosen. Previously, Doner worked with GiftCertificates.com on test-drive offers for Mazda's MPV, Protege5, and Miata.
    Doner, headquartered in Detroit, is the largest independently owned advertising agency in North America, with more than $1.5 billion in combined billings. The Agency has offices throughout North America, as well as in London, and does business in more than 30 countries for clients including: Mazda, The May Department Stores Company, Minute Maid, Blockbuster Entertainment, Progressive Insurance, Chiquita, Mail Boxes Etc., Arby's, Owens Corning, PETsMART, La-Z-Boy, PNC Financial Services, PacifiCare, and DuPont.
    Established in 1997, Seattle-based GiftCertificates.com(TM) provides gift certificates and related products and services to corporations and consumers. The company's direct sales organization works with more than 14,000 corporate customers in all major industries to implement a variety of incentive programs for customer and employee acquisition, loyalty, reward and retention programs. The company's best-selling SuperCertificate can be redeemed at www.GiftCertificates.com for original merchant gift certificates, including national and local retailers such as Amazon.com, Macy's and Eddie Bauer(R); luxury retailers Dean & DeLuca and The Sharper Image(R); travel-related services American Airlines(R) and Marriott(R) Hotels, Resorts & Suites; home services Merry Maids and TruGreen ChemLawn; and popular restaurants, The Olive Garden(R) and Red Lobster(R).
    GiftCertificates.com is a trademark and SuperCertificate is a registered trademark of GiftCertificates.com, Inc. Other company names are the trademarks or registered trademarks of their respective owners.