Size Does Matter


Over the past 6 years people have often asked us, “What is the difference between The Auto Channel and all the other automotive web sites?”

Well, three differences are our editorial concept, content integration and delivery, and the value we place on the depth, breadth and timeliness of relevant content.

The Auto Channel (TACH) is designed and programed to attract and serve a concentrated audience of intelligent and cool web savvy car guys and gals, the people who make or influence automotive decisions on a daily basis.

They’re the people that everyone turns to for automotive advice and suggestions.  They have a voracious appetite for relevant automotive information, and they want it in all forms: text, video, audio, and graphics.

They may be the friends and relatives who hold-court around the office water cooler, over lunch, at a weekend barbecue, and from the bully pulpit of a barstool, many are journalists and on-air reporters as well as auto industry employees, auto parts retailers, dealership personel, educators, or mechanics, they are every families “car authority”. 

The Auto Channel caters to their hunger by offering them "the whole automotive universe on an all-you-can-eat content buffet".  TACH is the only singular portal that covers the many mutually dependent automotive communities: from new cars to motor sports, auto industry to auto repair, used cars to car shows, from alternative fuel powered vehicles to alternate routes, from recalls to online racing sims, from women and cars to trade show coverage, and everything in between.

The Auto Channel provides unique navigation to easily and efficiently search and browse through nearly 50 gigabytes of unbiased automotive content residing in 16 databases, 500,000 pages and over 10,000 video and audio programs.

 This massive library provides automotive professionals and enthusiasts with a choice of not just one or two responses to their specific auto-subject search, but hundreds or even thousands of relevant responses, including coverage and information that does not exist anywhere else in the world, plus connections to additional pertinent automotive content that just may spark a click-trip on a digital side road.

OK, so what does make The Auto Channel better than other automotive web sites? After all, some may have bigger editorial resources, some may even understand the value of video, and still others may have search capabilities, and most have deeper pockets.

Many pundits think that they all have it all but in fact they don’t!

Most other online automotive publications are one dimentional, they are like empty bookshelves in a library, a TV channel with only one show, a radio station that repeats the same song all the time, or a magazine with mostly blank pages.

To prove the point, we queried TACH and compared the results to the online versions of old-line automotive print magazines and dealer or consumer information services, sites which many so called “media experts” believe are editorial competitors to The Auto Channel…judge for yourself!

Number of Relevant Responses from:                                                   

Search Term

 

 

The Auto Channel

Auto Week

Road and Track

Car and Driver

Edmunds

Kelley

Recalls

7948

43

0

28

No Search

No Search

Ford Recalls

1694

0

0

11

No Search

No Search

2000 Honda Recalls

137

0

0

0

No Search

No Search

VW Recalls

115

43

0

2

No Search

No Search

Audi Recalls

199

0

0

1

No Search

No Search

 

 

 

 

 

 

 

Porsche 911 Targa

93

2

7

1

No Search

No Search

Ford Taurus

1728

43

0

11

No Search

No Search

SVT

185

66

2

16

No Search

No Search

Thunderbird

1116

50

1

11

No Search

No Search

Cayenne

44

24

2

4

No Search

No Search

Mustang

2209

123

3

30

No Search

No Search

Aztek

215

41

0

9

No Search

No Search

Saleen

385

52

0

5

No Search

No Search

240 z

62

7

0

6

No Search

No Search

 

 

 

 

 

 

 

Fuel Cell

1536

32

1

20

No Search

No Search

Hybrid

1648

85

1

39

No Search

No Search

 

 

 

 

 

 

 

Rollover Ratings

117

1

0

7

No Search

No Search

Crash Ratings

2884

1

0

0

No Search

No Search

 

 

 

 

 

 

 

Jeff Gordon

3656

132

0

1

No Search

No Search

Dale Earnhardt

3279

164

0

7

No Search

No Search

Performed 7/9/02                        

Unbelievable, you say! How can this be, you wonder? Why is your auto advertising not yet on The Auto Channel?(We wonder)

It is unbelievable, how so many "experts" haven’t yet taken full advantage of what The Auto Channel can do for them.  Take a test drive on The Auto Channel for yourself.  Click on the following links and enter your own favorite search terms.  Then do your own comparison with Brand X.

The Auto Channel http://www.theautochannel.com/SEARCH 

AutoWeek                  http://www.autoweek.com

Car and Driver           http://www.caranddriver.com

Road and Track         http://www.roadandtrack.com

Edmunds                   http://www.edmunds.com

Kelley Blue Book     http://www.kbb.com

The owners of The Auto Channel are long time members of the media industry, we have always believed that television is the most powerful medium, but highly scattered in determining what the audience is really interested in.  Magazines are targeted, but old fashioned and going in the wrong direction.  And the Internet can be highly targeted and very effective, when and if you place the right message on the right sites.  However, Autoweek, Road and Track, Car and Driver are not the right websites for the contemporary marketplace; they are relics of a past age clinging to a past reputation.

Our suggestion to advertisers: Use TV to reach the masses and use The Auto Channel to reach a highly concentrated audience of influential auto enthusiasts and intelligent buyers: They know that when it comes to information, size really does matter.

Thanks for your indulgence - now place an order!

Bob Gordon
Marc Rauch
Co-founders
The Auto Channel

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