Size Does Matter
Over the past 6 years people have often asked us, “What is the difference between The Auto Channel and all the other automotive web sites?”
Well, three differences are our editorial concept, content integration and delivery, and the value we place on the
depth, breadth and timeliness of relevant content.
Many pundits think that they all have it all but in fact they don’t!
Most other online automotive publications are one dimentional, they are like empty bookshelves in a library, a TV channel with only one show, a radio station that repeats the same song all the time, or a magazine with mostly blank pages.
To prove the point, we queried TACH and compared the results to the online versions of old-line automotive print magazines and dealer or consumer information services, sites which many so called “media experts” believe are editorial competitors to The Auto Channel…judge for yourself!Number of Relevant Responses from:
Search Term |
The Auto Channel |
Auto Week |
Road and Track |
Car and Driver |
Edmunds |
Kelley |
Recalls |
7948 |
43 |
0 |
28 |
No Search |
No Search |
Ford Recalls |
1694 |
0 |
0 |
11 |
No Search |
No Search |
2000 Honda Recalls |
137 |
0 |
0 |
0 |
No Search |
No Search |
VW Recalls |
115 |
43 |
0 |
2 |
No Search |
No Search |
Audi Recalls |
199 |
0 |
0 |
1 |
No Search |
No Search |
|
|
|
|
|
|
|
Porsche 911 Targa |
93 |
2 |
7 |
1 |
No Search |
No Search |
Ford Taurus |
1728 |
43 |
0 |
11 |
No Search |
No Search |
SVT |
185 |
66 |
2 |
16 |
No Search |
No Search |
Thunderbird |
1116 |
50 |
1 |
11 |
No Search |
No Search |
|
44 |
24 |
2 |
4 |
No Search |
No Search |
Mustang |
2209 |
123 |
3 |
30 |
No Search |
No Search |
Aztek |
215 |
41 |
0 |
9 |
No Search |
No Search |
Saleen |
385 |
52 |
0 |
5 |
No Search |
No Search |
240 z |
62 |
7 |
0 |
6 |
No Search |
No Search |
|
|
|
|
|
|
|
Fuel Cell |
1536 |
32 |
1 |
20 |
No Search |
No Search |
Hybrid |
1648 |
85 |
1 |
39 |
No Search |
No Search |
|
|
|
|
|
|
|
Rollover Ratings |
117 |
1 |
0 |
7 |
No Search |
No Search |
Crash Ratings |
2884 |
1 |
0 |
0 |
No Search |
No Search |
|
|
|
|
|
|
|
Jeff Gordon |
3656 |
132 |
0 |
1 |
No Search |
No Search |
Dale Earnhardt |
3279 |
164 |
0 |
7 |
No Search |
No Search |
Performed
The Auto Channel http://www.theautochannel.com/SEARCH
AutoWeek http://www.autoweek.com
Car and Driver http://www.caranddriver.com
Road and Track http://www.roadandtrack.com
Edmunds http://www.edmunds.com
Kelley Blue Book http://www.kbb.com
The owners of The Auto Channel are long time members of the media industry, we have always believed that television is the most powerful medium, but highly scattered in determining what the audience is really interested in. Magazines are targeted, but old fashioned and going in the wrong direction. And the Internet can be highly targeted and very effective, when and if you place the right message on the right sites. However, Autoweek, Road and Track, Car and Driver are not the right websites for the contemporary marketplace; they are relics of a past age clinging to a past reputation. Our suggestion to advertisers: Use TV to reach the masses and use The Auto Channel to reach a highly concentrated audience of influential auto enthusiasts and intelligent buyers: They know that when it comes to information, size really does matter. Thanks for your indulgence - now place an order!
Bob Gordon
Marc Rauch
Co-founders
The Auto Channel