HUMMER Declares July 10, 2002: National H2 Sales Day
Detroit - With the ringing of the opening bell on the New York Stock Exchange, HUMMER and General Motors announce July 10, 2002 the first official day of sales for the much anticipated HUMMER H2.
With two black H2s greeting the traders on their way into the NY Stock Exchange, the HUMMER day will officially be rung in by Eric Feldstein, GM vice president of Finance and Corporate Treasurer and Marc Hernandez, marketing director for the new HUMMER H2.
Rick Wagoner, GM president and CEO, Mike DiGiovanni, HUMMER general manager and John Bergstrom of Bergstrom Corporation will celebrate H2 National Sales Day in Milwaukee, Wisconsin with the opening of the first prototype HUMMER dealership, Bergstrom HUMMER and the first ceremonial sale of an H2.
"This is really HUMMER's coming out party," said HUMMER general manager, Mike DiGiovanni. "After two years of hard work, today we officially launch our new truck the H2, our new network of dealers, and our first prototype showroom at Bergstrom HUMMER."
The H2, introduced as a concept in January of 2000, is the first extension of the HUMMER family adding a slightly smaller vehicle with broader appeal to the line-up. H2 takes the rugged characteristics of the H1 and refines them, adding more creature comforts while maintaining off-road leadership at a base price of $48,800.
"Many people have been on H2 waiting lists for two years through their local dealership. We are excited to finally get them behind the wheel of a HUMMER," DiGiovanni added.
Consumers can purchase the new H2 at one of HUMMER's 150 dealerships in the US and Canada. HUMMER dealers were selected among the best-of-the-best of GM dealers based on a series of measurements including sales effectiveness and customer service.
Bergstrom HUMMER is the first HUMMER dealership built as the new stand-alone HUMMER showroom. The Quonset-hut dealership design was the first automotive environment created by Pavlik Design, a Florida firm known for their work with Neiman Marcus and Disney. The new dealership features a 22 foot steel "H" entrance, 138.5 tons of steel, 12-foot helicopter-blade ceiling fans as well as HUMMERs climbing rocks and hanging from the ceiling.
"It really is spectacular," said John Bergstrom, Bergstrom HUMMER. "I look at it as an adult amusement park. The entire building adds to the HUMMER experience including the test track around the perimeter."
In addition to the rugged upscale environment, the HUMMER dealership features an off-road course where consumers can experience their HUMMER in its elements; water, rocks, mud or highway.
By 2004, each HUMMER dealer is required to open a stand-alone HUMMER facility complete with an off-road course.
General Motors and AM General reached an agreement in December 1999, in which GM acquired exclusive ownership of the HUMMER brand name worldwide.
To find out more about HUMMER, visit www.HUMMER.com