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Ducati Transforms Its Customer Relationships Using Siebel eAutomotive 7

    SAN MATEO, Calif.--June 24, 2002--

Leading Italian Maker of High-Performance Motorcycles Uses Industry-Tailored CRM Solution to Manage All Customer Interactions, Increase Revenues, and Enhance Customer Satisfaction and Loyalty

    Siebel Systems, Inc. , the world's leading provider of eBusiness applications software, today announced that Ducati, the leading Italian motorcycle manufacturer, has chosen Siebel eAutomotive 7 -- the version of Siebel eBusiness Applications specifically tailored to meet the unique needs of the automotive and motorcycle industries -- to transform its customer relationships. Siebel eAutomotive 7 enables Ducati to leverage customer knowledge to manage leads efficiently, develop targeted marketing campaigns, deploy a state-of-the-art call center, cross-sell products and services effectively, and facilitate multichannel sales and service activities.
    Through more than 50 years of superior engineering and cutting-edge Italian design, Ducati has become the premium high-performance brand in the motorcycle industry, and in recent years, the company has enjoyed remarkable success both on and off the racetrack. In the last 12 years, Ducati has won the World Superbike Championship ten times -- more than all the competition combined -- and in the last five years has quadrupled revenues. To sustain this success worldwide in the face of increased competition, Ducati is implementing a customer-centric strategy by deploying Siebel eAutomotive 7, which enables the company to unite customer information and improve its ability to sell to, market to, and service motorbike customers through multiple channels, including the Internet.
    In a comprehensive deployment of Siebel eAutomotive 7 -- comprised of Siebel eAutomotive Call Center 7, Siebel eAutomotive eService 7, and Siebel eAutomotive Marketing 7 -- Ducati is uniquely positioned to manage all customer interactions and enhance customer satisfaction and loyalty. Ducati will use Siebel eAutomotive Call Center 7 to handle customer requests, escalations, call tracking, and trouble ticket management concerning technical assistance, product information, or roadside assistance efficiently.
    Siebel eAutomotive eService 7 will enable Ducati to deliver comprehensive Internet-based service request management, allowing customers to submit new service requests, track and update open service requests, view recommended solutions, and route their service requests directly to a desired Ducati dealer. It will also provide seamless email communication, automatically sending emails to customers to notify them of important events -- such as the resolution of a service request.
    Siebel eAutomotive Marketing 7 will provide Ducati with the functionality to create, execute, measure, and refine multichannel marketing promotions. The company will enhance promotion effectiveness by segmenting customers more precisely and providing the right offer to the right customer at the right time. Ducati will also use Siebel eAutomotive Marketing 7 to manage its customer events, including World Ducati Week 2004, the world's premier event for `Ducatisti' -- the Ducati sport bike afficionados.
    "Our goal is to make it as easy as possible for customers to do business with Ducati, by providing a seamless, consistent, and high-quality sales and service experience," said Carlo Di Biagio, CEO, Ducati Motor Holding S.p.A. "Siebel eAutomotive 7 enables Ducati to generate an exceptional understanding of customer needs and to respond quickly and effectively to those needs. By developing a compelling, customer-centric approach to business, Ducati will increase revenues, improve productivity, and ensure the long-term loyalty of its customer base."
    Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering, and overall technical excellence. The company's motorcycles are sold in more than 40 countries worldwide, with a primary focus on the Western European and North American markets. The Italian company achieved record revenues of $376 million in 2001.

    About Siebel Systems

    Siebel Systems, Inc. is the world's leading provider of eBusiness applications software. Siebel Systems provides an integrated family of eBusiness applications software, enabling multichannel sales, marketing, and customer service systems to be deployed over the Web, in call centers, in the field, through reseller channels, and across retail and dealer networks. Siebel Systems' sales and service facilities are located in more than 32 countries. For more information, please visit Siebel Systems' Web site at

    Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at Siebel Systems assumes no obligation to update the information in this press release.

    Note to Editors: Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.