'The Well-Oiled Machine Dream' Sweepstakes Launches Nationally

    HOUSTON--(BUSINESS WIRE FEATURES)--June 13, 2002--Drivers rely on Jiffy Lube to help keep their cars running like a well-oiled machine, as described in the company's "The Well-Oiled Machine(TM)" advertising and marketing campaign. At the beginning of the busy summer season, drivers will visit the industry leader's locations for another reason - to try to win a well-oiled machine of their own!
    Jiffy Lube is teaming with Pennzoil(R) for the "Win Your Well-Oiled Machine Dream" national sweepstakes. The promotion will offer the grand prize of a new vehicle of choice, worth up to $50,000, plus free Jiffy Lube Signature Service(R) oil changes for the life of the vehicle. Fifty-six million freestanding inserts with entry forms and two coupons for $5 discounts on Jiffy Lube Signature Service(R) oil changes will be in newspapers nationwide on Sunday, June 16. Readers will be invited to submit completed entries and coupons for service at Jiffy Lube locations, where blank entries will also be available. The sweepstakes entry period lasts one month, and coupons will be honored through July 31. Official rules of the sweepstakes will be available on www.jiffylube.com.
    The program will be supported with national network radio spots, network television advertising tags, customer reminder mail and web site exposure on www.jiffylube.com. The lucky winner of the "Dream" vehicle of choice and free service will be drawn in mid-August.
    "Most of us envision the perfect vehicle, but few of us have the opportunity to own the vehicle of our dreams. For me, it's a late 60's American muscle car with a big block and four on the floor," said Anne Tawney, senior vice president of marketing, Jiffy Lube International.
    "This program with Jiffy Lube is a great way to show drivers that Pennzoil understands that different vehicles can benefit from different types of motor oil," said Frank Finn, Senior Vice President of Installed Sales & Services, Pennzoil-Quaker State Company. "Customers will learn more about our wide range of motor oils, from full, blended synthetic for new, high-performance cars to high-mileage motor oils for those of us who are attached to older cars."

    Jiffy Lube, located on more than 2,200 of the busiest street corners in North America, is synonymous with convenient car care. The company pioneered the fast oil change industry in 1979 and today serves in excess of 30 million customers each year. Jiffy Lube International is a wholly owned subsidiary of Pennzoil-Quaker State Company , a leading worldwide automotive consumer products company, marketing more than 1,300 products with 20 leading brands in more than 90 countries. Its current advertising and marketing campaign, "The Well-Oiled Machine," exemplify its commitment to excellence. Jiffy Lube has been the top-ranked company in the Automotive category in Entrepreneur Magazine's Franchise 500 for the last five years. The company earned the American Marketing Association's Crystal award for its vehicle safety awareness program.