The Nation's Most Searched Vehicles In May
PORTLAND, Ore.--June 4, 2002--Chrome Systems Corporation, provider of automotive data, configuration technology and commerce solutions, announced today the Chrome Top 10(TM), national and regional rankings of the most popular vehicles researched online for the month of May.BMW and Honda topped the regional lists with online shoppers in Atlanta, Chicago and San Francisco favoring the BMW 3-series, while those in Boston, Dallas and New York preferred the Honda Accord. In the national standings, the Accord held strong at number three, while the BMW 3-series moved up to number five this month. Both the Honda Accord and BMW 3-series were named in Car and Driver's 10 Best Cars list for 2002.
Chrome Top 10 Nationwide Most Popular Vehicle by City Make Model Metro Area Make Model 1 Honda Civic Atlanta, GA BMW 3-series 2 Honda Odyssey Boston, MA Honda Accord 3 Honda Accord Chicago, IL BMW 3-series 4 Nissan Altima Dallas, TX Honda Accord 5 BMW 3-series Detroit, MI Ford Escape 6 Honda CR-V Los Angeles, CA Honda Civic 7 Toyota Camry New York, NY Honda Accord 8 Toyota Highlander Philadelphia, PA Nissan Altima 9 Volkswagen Passat San Francisco, CA BMW 3-series 10 Volkswagen Jetta Washington, DC Honda Civic
Note: Chrome Top 10 listings by city can be found in the research center on Chrome's Web site, www.chrome.com.
The Chrome Top 10 rankings are compiled from vehicle configurations captured through Chrome's Web-based configuration and pricing tool, Chrome Carbook(TM), accessible from more than 1,500 Web sites. The information captured on Chrome's Web servers show which vehicle configurations consumers are considering, including the vehicle's make, model, transmission, option and color preferences.
This real-time consumer demand information enables auto manufacturers to improve visibility throughout their marketing, production and planning departments. By seeing which vehicles consumers are considering, and where those consumers are located, they can better target customers and plan production accordingly. Ultimately, it's a win-win for both manufacturers and consumers.
About Chrome
With more than 12,000 clients, including half of all automotive dealers in the U.S. and Canada, Chrome provides vehicle content, configuration technology, software and professional services to produce complete enterprise solutions for all segments of the retail automotive industry, including manufacturers, fleet companies, dealers and Internet sites. Chrome pioneered the technology behind electronic vehicle configuration and for more than 16 years has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome provides the North American ordering System for General Motors and its 8,300 dealers. Chrome sets the standard in ordering systems for fleet management, serving 13 of the 17 largest fleet leasing companies. The company is based in Portland, Oregon. For more information, contact www.chrome.com, 800/936-8906