Toyota Launches ``El Viaje De Tu Vida'' No...That Is Not A New Model
MIAMI--(ENTERTAINMENT WIRE)--May 28, 2002--Toyota Motor Sales (TMS) today announced the launch of their nationwide "El Viaje de Tu Vida" (The Journey of Your Life) promotional tour exclusively with Telemundo. The tour will reach Hispanic consumers directly in six of the top U.S. Hispanic markets to promote the new Toyota Matrix and Corolla 2003 models. As part of the tour, a series of TV live and taped spots hosted by hot telenovela stars Paola Rey ("La Baby Sister") and Manolo Cardona ("Por Que Diablos") will be broadcast on Telemundo during the first two weeks of June from New York, Chicago, Miami, Dallas, Las Vegas and Los Angeles.
The promotional tour will kick off in New York on June 3rd in NBC's "Today" show, a program unparalleled in its ratings dominance in the morning news arena, serving as America's overwhelming favorite for more than six consecutive years. This illustrates the powerful synergy between Telemundo and its new parent company NBC. "El Viaje de Tu Vida" will run through six cities, culminating in Los Angeles on June 14.
Having gained the Hispanic consumer's confidence and preference, Toyota aims to boost this relationship in all these key markets for the second consecutive year. The multi-million dollar media promotion will feature special reports hosted by the popular stars, highlighting various local sights and points of interest in each city, as well as the outstanding features of Toyota's 2003 Matrix and Corolla. These will be broadcast on Telemundo's TV shows "De Mananita", "Cotorreando" and "Al Rojo Vivo", and mun2 television's "Chat" and "FuZion." Primetime segments will also air over the 2-week period, and tour highlights, including pictures from each city, will be featured on http://www.toyota.com/espanol.
Dates Cities
-----------------------------------------
June 2-3 New York
June 4-5 Chicago
June 6-8 Miami
June 9-10 Dallas
June 11-12 Las Vegas
June 13-14 Los Angeles
Toyota Motor Sales (TMS) U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota in America. Toyota is America's fourth largest carmaker and manufactures more than one million cars per year in North America. Toyota ADRs are traded on the New York Stock Exchange . Established in 1957, TMS oversees operations of more than 1390 Toyota and Lexus dealerships in 49 states. With approximately 6700 employees, Toyota Motor Sales and its subsidiaries also are involved in distribution logistics, motorsports R & D and the general aviation industry. The company's main Web site is http://www.toyota.com.
Telemundo, the fastest growing U.S. Spanish-language television network, reaches 90% of Hispanic viewers. Telemundo Communications Group, Inc. owns and operates ten U.S. full-power UHF stations serving the eight largest Hispanic markets, and also owns and operates the leading full-power television station and related production facilities in Puerto Rico. Telemundo is operated by NBC.
Note: Photos are available at URLs: http://www.businesswire.com/cgi-bin/photo.cgi?pw.052802/bb8 http://www.businesswire.com/cgi-bin/photo.cgi?pw.052802/bb8a http://www.businesswire.com/cgi-bin/photo.cgi?pw.052802/bb8b
