Jeff Gordon and Sesame Street Team Up for Charity

(May 22, 2002 - Charlotte, NC) Jeff Gordon, the four-time NASCAR Winston Cup 
champion, and Sesame Street, created by the global educational organization 
Sesame Workshop, are teaming up to raise money for The Jeff Gordon Foundation 
dedicated to awarding grants to needy and worthy causes.

The "2002 Jeff Gordon Foundation-Sesame Street" car is designed by renowned 
motorsports artist Sam Bass and will feature Sesame Street's Elmo.  The 
initial 2001 diecast program was a great success for The Jeff Gordon 
Foundation generating over $200,000 for charity.  Once again, this specially 
designed collector's car will not be raced.  Action Performance Companies 
will create the diecast replicas of the "2002 Jeff Gordon Foundation-Sesame 
Street" car, which will be released for sale in August of this year.  

 "This is an exciting opportunity for the Foundation to form a partnership 
with Sesame Street, one of the most beloved children's television programs 
for over 30 years.  This relationship continues the work of the Foundation to 
focus our attention on children," said Jeff Gordon.

"Sharing a similar mission, we are proud to support The Jeff Gordon 
Foundation in helping meet the physical, social and intellectual needs of 
children and their families," said Liz Kalodner, Sesame Workshop's Senior 
Vice President and General Manager, Global Consumer Products and 
International TV Distribution.

The Jeff Gordon Foundation established in December of 1999, supports children 
and families in need.  The Foundation is a non-profit 501 (c)(3) organization 
that benefits The Leukemia & Lymphoma Society, The Make-A-Wish Foundation, 
The Marrow Foundation and Riley Hospital for Children.

Sesame Workshop is a not-for-profit educational organization that stands 
alone in its ability to creatively help meet major educational and 
developmental needs that affect children around the world.  For over 30 
years, the Workshop has created innovative and engaging media to help all 
children reach their highest potential.  The organization grounds its work in 
research to understand how multi-media platforms help children learn, develop 
and grow.  Best known as the creators of Sesame Street, Dragon Tales and 
Sagwa, the Chinese Siamese Cat airing on PBS, the Workshop continues to break 
new ground with Noggin, the only 24-hour kids' thinking channel.  Find the 
Workshop online at www.sesameworkshop.org.