The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
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It's Time to Get Rid of the Dirt

    HOUSTON--May 15, 2002--It's spring, and it's time to give your car a professional quality finish, inside and out. Replace those buckets, hoses and frequent trips to the local car wash with Pennzoil(R) Total Care, a revolutionary all-in-one formula specifically designed to save you money and totally clean your entire car.
    Pennzoil-Quaker State Company is putting advertising dollars behind the launch of its first ever Pennzoil(R) branded appearance product. Legendary golf champion and longtime Pennzoil(R) pitchman Arnold Palmer stars in a 60-second direct response television ad for Pennzoil(R) Total Care. The ad is appearing through June on a variety of cable networks, including ESPN, FOX Sports, Headline News, TNT, The Sci Fi Channel and The History Channel.
    Washing your car with soap or detergents can leave trace elements that can actually damage your paint. Pennzoil(R) Total Care on the other hand does just the opposite -- it helps to protect against UV damage, hides surface scratches and swirl marks and leaves no wax buildup. In just a matter of minutes, you can revitalize your car inside and out and feel good about the amount of time and money saved doing it.
    "You don't have to be a car fanatic to care about the appearance of your car," said Faramarz Khaze, senior brand manager for Pennzoil(R) Total Care. "We know you have a busy lifestyle, but with very little effort you can have your vehicle looking great in a fraction of time with no messy cleanup."
    Enjoy the quality of a professional cleaning without the professional cost. Pennzoil(R) Total Care is designed to totally clean the exterior and interior components of your car -- it washes and waxes the paint, cleans and protects the interior, and it even does windows and chrome. Do you live in a city where water is conserved? Or how about an apartment community? Just wipe on Pennzoil(R) Total Care and in a matter of minutes you will be able to wipe away the dirt, grime and mold that tarnishes your car's appearance, and there is NO bucket required.
    Pennzoil(R) brand products are manufactured by Pennzoil-Quaker State Company , a leading worldwide automotive consumer products company, marketing over 1,300 products with 20 leading brands in more than 90 countries. Jiffy Lube, a wholly owned subsidiary of Pennzoil-Quaker State Company, is the world's largest fast lube operator and franchiser. For more information about Pennzoil-Quaker State Company, visit its Web site at http://www.pennzoil-quakerstate.com