Honda Racing Goes Hollywood
FOR IMMEDIATE RELEASE - April 5, 2002
Honda Racing Goes Hollywood
Honda Racing and Universal Studios Consumer Products Group present The
Torrance, CA ? Honda Racing and primary team sponsor, Universal Studios
Consumer Products Group (USCPG), will showcase the upcoming
action-adventure film, The Scorpion King, with special motorcycle and rider
graphics. Universal Pictures' action-adventure The Scorpion King, starring
World Wrestling Federation® Superstar The Rock will be released in theaters
nationwide on April 19, 2002.
Team Honda's Nicky Hayden, Miguel Duhamel and Ricky Carmichael will join in
The Scorpion King excitement. Hayden and Duhamel will have specially
designed leathers and RC51's ? emblazoned with gold scorpions ? at Round 2
of the AMA/Chevy Trucks U.S. Superbike Championship at California Motor
Speedway in Fontana, California on April 6-7. Red Rider Ricky Carmichael
will debut his Scorpion King attire and specially designed bike graphics at
Round 14 of the AMA/EA Sports Supercross in Irving, Texas on April 20th.
The innovative, feature-length motion picture and motorsports promotion is
one of several collaborations resulting from American Honda's multi-year
partnership with Universal Studios Consumer Products Group, who represent
the merchandising and promotional rights to the Honda Racing Team riders,
including jointly developed designs, such as The Scorpion King Honda Racing
promotion. Announced in November 2000, the sponsorship agreement also
features Universal Studios' animated character Woody Woodpecker as Team
Mascot for both the Honda Motocross Racing Team and the Honda Road Racing
The Scorpion King film, a spin-off of The Mummy series, is based on the
character first introduced by The Rock in the 2001 film The Mummy Returns.
Co-starring Michael Clarke Duncan ("The Green Mile"), Kelly Hu, Steven
Brand and Peter Facinelli, the exciting action-adventure was written by
Stephen Sommers and Will Osborne and David Hayter, from a story by Jonathan
Hales and Stephen Sommers with Chuck Russell (The Mask, Eraser) directing.
James Jacks, Sean Daniel, Stephen Sommers and Kevin Misher are the
producers with Vince McMahon serving as executive producer.
American Honda Motor Co. Inc. is the sole distributor of Honda motorcycles,
ATVs and scooters in the United States. American Honda's Motorcycle
Division conducts the sales, marketing and operational activities for these
products through approximately 1200 Honda authorized dealers. Further
information about Honda products, racing teams, programs and dealer
locations is available at the Honda Web site at http://www.honda.com/.
About Universal Studios Consumer Products Group
Universal Studios Consumer Products Group, part of Universal Pictures
Franchise Development is a division of Universal Pictures. Universal
Studios (www.universalstudios.com) is a part of CANAL+, the TV and Film
division of Vivendi Universal, a new global leader in media and
American Honda, Motorcycle Division
# # # # #