Look At These Pro Cup Hooters
 Wrong Picture But Close Enough...It Does Have Four Wheels and They Sure Are Hooters |
ATLANTA, GA February 18th, 2002...Eastern Foods, Inc. announces the signing of two new drivers to represent their brands during the 2002 USAR Hooters ProCup Series Southern Division. Eastern Foods, a Series Sponsor, will compete in the Southern Division, as well as the Northern Division. Jason Sarvis of RBR Enterprises will anchor Team Eastern carrying the Naturally Fresh® Foods brands throughout the Southern Division. Jason is a 27-year-old 1999 Myrtle Beach Late Model Stock Champion. Myrtle Beach's favorite son will return to the series piloting the #22 Chevrolet Monte Carlo owned by Rick Benton. Sarvis, who drove the #92 entry in 2001 with Black's Tire as his primary sponsorship, will turn the wheel over to teammate Hal Goodson. Black's Tire will remain has an associate on the #22 Naturally Fresh® Chevrolet Monte Carlo, as well as the #92. Associate Sponsor, Black's Tire Service, Inc. is a multi-location tire dealership, with its corp. office located in Whiteville, NC. In business since 1929, BTS has 17 locations throughout the Carolinas. They are located in Whiteville, Wilmington, Shallotte, Lumberton, and Monroe, NC. In S.C. they are located in Myrtle Beach, North Myrtle Beach, Conway, Marion, Bennettsville, and Florence. Black's Tire consists of retail, commercial, and wholesale divisions. For more info on Black's Tire Service, Inc., access their website at www.blackstire.com. In 2001, Sarvis finished 2nd in the Miller Lite Rookie of the Year Championship. He won 11 Miller Lite Rookie of the Race awards, and went into the 2001 championship series leading the Rookie of the Year battle while being 7th in points. Due to bad luck in the championship series, he fell to 21st in the final champion points. Sarvis and the RBR team also led over 187 laps, had 5 top-five finishes, and 12 top-ten finishes, and won the Lance Snacks Pole Award at USA International Speedway. Michael Ritch of Kryptonite Motorsports plans to pour it on with the Jackaroo® brand. Ritch is a 28 year-old 1992 Mid-Atlantic Region NASCAR Winston Cup Racing Series Champion. He is well known to the USAR Series and the Eastern Foods family. During his 1st tour with USAR in 1998, Ritch and Competition Motorsports earned seven victories, ten top-five finishes, 13 top-ten finishes, most laps led with 1,279, and two pole positions. He also finished a career-high eighth in the USAR's points, earning more than $100,000. Keep in mind this was achieved with no primary sponsorship. Ritch and Competition Motorsports returned to USAR in 1999 carrying the Jackaroo® brand colors. The Jackaroo® team earned three victories, ten top-five finishes, ten top-ten finishes, three pole positions, and led 574 laps. An opportunity to race with a Busch team did not allow Ritch to complete the USAR Series. Thus, Ritch and Competition Motorsports fell from 3rd in points to finish in tenth place. The High Point, North Carolina native is anxious to begin racing in the 2002 USAR season. He returns to the USAR Series as team owner and pilot of the #28 Jackaroo® Chevrolet Monte Carlo. Ritch knows he still holds the record for most laps led from the 1998 season with 1,279. However, the 3-time USAR Champion Bobby Gill has broken some of his previous records, so Ritch is ready to recapture. Team Eastern knows each of these drivers are very capable and hopes that one has the opportunity to be crowned the 2002 USAR Champion. Eastern Foods, Inc. is a privately held Atlanta-based company. The company operates 23 branch facilities from coast to coast and employs 350 people. Its Naturally Fresh® salad dressings are made without artificial preservatives and are sold in the refrigerated produce section of grocery stores. Founded in 1967, the company manufactures dressings, sauces and dips. Naturally Fresh® Dressings are the USA's fourth largest refrigerated dressing nearly a 13 percent share, according to data from AC Nielsen. The Nielsen organization measures actual purchases of products sold through grocery stores with annual total all commodity volume of two million dollars or more. In addition to retail outlets, Naturally Fresh® products are sold to food service customers including restaurants and airlines. The company also offers Jackaroo® Barbecue, Honey Mustard and Wing Sauces, Naturally Fresh® Mountain Spring Water, and Maple Mountain® Syrup (fat free, calorie free and sugar free). For more information about Eastern Foods, Inc., please access our website at www.naturallyfresh.com. ---------------------------------------------------- SHANE WALLACE HEADS TO LAKELAND "Team Announces Sponsor" Mooresville, North Carolina (February 18, 2002) - Shane Wallace Motorsports heads to Lakeland (Fla.) for the USAR Hooters Pro Cup Series season opener with their sights firmly set on some major accomplishments. Shane Wallace, 18, has declared his assault on the USAR "Rookie of the Year" award for the upcoming season. Wallace, who will graduate from Mooresville (N.C.) High School in May, heads to the USA International Speedway with his family owned #4 Ford Taurus led by Crew Chief Darren Shaw. "I am very thankful to my family for this opportunity and we are really focused on our goal of winning the Rookie award as well as running up front on a regular basis", stated. Wallace. "The team has worked very hard during the off season to provide me with quality equipment and we are very confident in what we are taking to the track. This team will be a competitive force throughout the 2002 season and we look to make a solid run at the end of the year and the Championship races." The team also announces the addition of Engine Ice as a co-primary sponsor on the #4 Ford Taurus. "We welcome the addition of a quality product and company such as Engine Ice to our program", added team owner Ned Wallace. "We appreciate their support and we look to assist them in their marketing efforts throughout the season." Engine Ice is a Hi-Performance Coolant produced by Cyclelogic Products, Inc. out of Boynton Beach, Florida. "We are proud to be moving into the auto racing market after dominating the motorcycle market," stated President Dave Kimmey. "We are excited about becoming involved with the #4 Shane Wallace team and their professional organization. We believe that they can help us prove that Engine Ice Hi-Performance Coolant is of the utmost quality and can provide the needed cooling to make it to the winner's circle." Also, the team is currently looking for additional sponsorship to add to the Engine Ice program. "We feel we have a quality product in motorsports marketing with this young Rising Star", stated Ned Wallace. "With the resources that have been put into this program along with the television package of the USAR Hooters Pro Cup series - we feel our team presents companies with a strong marketing tool that is very much needed in today's marketplace." The USAR Hooters Pro Cup season opens at USA International Speedway in Lakeland, Florida on Saturday, February 23rd with race time at 7:30 p.m. Contact: Brent M. Bushu Integrity Sports Marketing (704) 799-7019 Bbushu@aol.com --------------
