Coleman Helps Light Up New Montana

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2002 Montana
FOR RELEASE: February 11, 2002

Pontiac Montana Is Headed Out There With Coleman Company To Help Families Discover Fun and Adventure

DETROIT – Pontiac Montana, the most rugged and versatile minivan, and the Coleman Company, known the world over as a market pioneer and innovator in outdoor products, have joined forces to celebrate fun and family adventure. Pontiac Montana with its rugged, sporty styling, cargo capacity, seating space and all new Versatrak All-Wheel-Drive (AWD), together with Coleman provide durable, family-oriented products for every outdoor adventure. From February 14 –17, 2002, at Daytona, until October of 2002, Montana will invite families to Live Life in All Wheel Drive. A 2002 Montana with Versatrak AWD will join the Coleman "Out There" mobile marketing tour at NASCAR races, Country Music Festivals and family fairs and festivals. Visitors to the Montana-Coleman displays can win prizes by exploring the Montana AWD vehicle for answers to the Montana Coleman "Family Challenge" product feature questionnaires. The Partnership kicked off in August 2001 with a combined display at the Meijer Pepsi 400 NASCAR race at Michigan International Speedway in Brooklyn, Mich. A schedule of events for 2002 is attached.

The partnership gives Montana access to active families, and associates Montana with rugged, durable, products that enable families to confidently head out on their family adventures to the great outdoors and encourages outdoor family recreation. For Coleman, The "Out There Together" Partnership provides a transportation partner that reinforces the idea of families going places together for fun and adventure. Montana provides active families a safe, versatile means to pack their gear and get outdoors.

Consumer Benefits: The "Out There Together" partnership provides consumers with rugged, adventurous and durable products that enable them to get outdoors and participate in family recreation activities.

Montana-Coleman “Out There”
2002 Tour Schedule

Daytona 500
Daytona, FL
Atlanta 500
Atlanta, GA
Food City 500
Bristol, TN
Texas 500
Fort Worth, TX
Talladega 500
Talladega, AL
Country Thunder USA
Queen Creek, AZ
Bass Pro MCB Classic
Springfield, MO
The Winston
Charlotte, NC
Coca-Cola 600
Charlotte, NC
Michigan 400
Brooklyn, MI
Sonoma 350K
Sonoma, CA
Pepsi 400        
Daytona, FL
Route 66 Music Festival
Joplin, MO
Deer and Turkey Expo
Nashville, TN
Pepsi 400        
Brooklyn, MI
Sharpie 500
Bristol, TN
Protection One 400
Kansas City, KS
EA Sports 500
Talladega, AL
UAW-GM Quality 500
Charlotte, NC
NAPA 500
Atlanta, GA

Montana Versatrak AWD – Montana has distanced itself from the competition with the addition of Versatrak all-wheel drive. Versatrak comes with a fully independent rear suspension, four-wheel disc brakes and 16-inch wheels and tires. Its full time, on-demand capabilities, fuel economy and seating flexibility, coupled with the unique ability to transfer power from front to back and side to side, makes it unlike any non-GM minivan in the industry.

DVD Entertainment System –GM’s minivan customers can now select models equipped with factory-installed DVD players. The MontanaVision DVD player uses the same type of convenient flip-down screen as with previous-generation GM entertainment systems, but now provides superior digital sound and picture quality. Plus, the screen has been re-configured to allow passengers to watch wide screen, letter-boxed DVDs. It can play DVD audio discs as well as CDs. The system includes a DVD audio and CD player, auxiliary jacks for video games or camcorder, four wireless dual-channel headsets, and an infrared remote that controls all DVD functions. The MontanaVision system is available on the extended-length Montana and the Montana with the Versatrak all-wheel-drive system.

The 100-year-old Coleman Company manufactures and distributes a wide range of outdoor products for camping and leisure-time activities. Coleman products can be found at sporting goods stores, mass merchants, hardware home centers, and food and drug stores across the United States, Canada and more than 100 other countries around the world. Coleman is a subsidiary of Sunbeam Corporation.

For more information on Coleman products, consumers can contact Coleman, 1-800-835-3278, P.O. Box 2931, Wichita, Kan. 67201, or go to Coleman's Web site, Pontiac product information is available at

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