VSI To Provide Retail Consultant Training for HUMMER Brand

PHOTO (select to view enlarged photo)
Hummer 2 During Intro In Detroit

BLOOMFIELD HILLS, Mich., Feb. 6 -- VSI Holdings, Inc. today announced that its marketing services subsidiary, Visual Services, Inc. (VSI), has been awarded a retail consultant training contract to support General Motors Corporation's HUMMER brand.

VSI will collaborate with GM to provide program development and management and retail sales consultant training for the introduction of the 2003 H2, as well as overall brand product training. Sales training components produced by VSI will encompass a series of learning formats, which will include interactive distance learning broadcasts to HUMMER retail consultants, multimedia in-dealership reference materials and on-site training with an interactive in-vehicle experience. In addition to these multifaceted training elements, VSI is working with GM to create a brand certification process.

``The launch of the new H2 represents much more than just another new model introduction, and our education and training network is eager to make sure HUMMER sales consultants at new and existing dealerships are ready for this amazing opportunity. We have the proven expertise of seamlessly combined technology, creativity and unique learning processes in place to help GM showcase how HUMMER is designed for everyday use as well as for the most demanding off-road conditions,'' said VSI Holdings Chairman and CEO Steve Toth, Jr.

About VSI Holdings, Inc.

The VSI Networks provide customer relationship management services, Internet/Intranet communications, education and training, and edutainment/entertainment. The Company employs 600+ professionals through its networks and offers integrated marketing services using a wide range of technology-driven alternatives.

The spectrum of services of the Networks includes concept development through implementation of Web-based offerings including seamless CRM/e-commerce integration, customer interaction center and back-end fulfillment; long-form cable programming; interactive satellite-driven and Web-based education and e-learning; integrated logistics and distribution; database management; site-based marketing and touring events. Information about VSI Holdings is available on its Web site at www.vsiholdings.com .

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