Size Does Matter - SUVs Most Popular Vehicle With Women

R L Polk reported results of a study which showed that Women shopping for a new car or truck now favor sport utility vehicles over any other type of vehicle. Sport utilities have been the favorite among male new vehicle buyers since 2000, when pickup trucks were ousted as the top contender. But SUVs and are now the No. 1 choice for female new vehicle buyers for the first time, claiming 23.9 percent of the women's market. "After years of steadily gaining market share, the SUV finally can be crowned king of the American road," said Lonnie Miller, an analytic consultant for Polk, in a press release. Midsize cars came in a close second with female buyers, accounting for 23.2 percent of the market. Twenty-five percent of new vehicle sales to men were sales of SUVs, while pickups attracted 21 percent of male new buyers.