The 2003 Jeep Wrangler Rubicon

AUBURN HILLS, Mich., Jan. 7 -- As the icon of the Jeep® brand, Wrangler continues to be the true, original Jeep vehicle that delivers unmatched open-air fun and freedom with the ability to truly ``go anywhere, do anything.'' Making its debut at the 2002 North American International Auto Show, the new 2003 Wrangler Rubicon delivers tremendous off-road capability previously reserved for highly modified vehicles using aftermarket accessories.

``The four-wheel drive leader since originating the 4x4 category more than six decades ago, the Jeep brand has raised the bar once again with the Wrangler Rubicon, providing the extreme off-road prowess our enthusiast owners are asking for,'' Tom Marinelli, Vice President, Chrysler/Jeep Division Global Brand Center, DaimlerChrysler Corporation.

A direct descendent of the ``original'' Jeep vehicle more than 60 years ago, Wrangler possesses a heritage unique to the Jeep brand -- often imitated, but never replicated. Jeep vehicles started as an idea -- an idea born out of the need of a country to out-mobilize its adversaries and to liberate those who were captive. Conceived in 1940, the vehicle that later defined the sport-utility category possessed unmatched competence and unflagging spirit. Those qualities are still alive in today's Jeep vehicles.

``The unparalleled ability of Jeep vehicles fosters the go-anywhere, do-anything spirit that is practically a religion to adventure-seekers everywhere.''

``While this off-road enthusiast group makes up only a portion of our owners,'' Marinelli continued, ``we know that regardless of how much Jeep owners actually use their Jeep vehicles off-road, they like to know that they have unprecedented capability and security for any on- or off-road condition.''

Jeep owners share a unique bond with their vehicles and the 4x4 experience they offer, and Wrangler Rubicon takes that one step further.

The Jeep Wrangler customer is truly unique in that many have wanted a Wrangler for years. ``I've always wanted one'' is a commonly expressed sentiment. Wrangler owners may be any age, but tend to share many common values: they are adventurous, outdoor people seeking excitement, physical challenge and personal freedom. Jeep owners are true adventurers who know and appreciate the difference between the real thing and an imitation.

The Jeep Wrangler Rubicon buyer clearly embraces off-road adventure with incredible zest. For this buyer, the premier off-road trails serve as a playground for providing the ultimate in exploration and challenge. The Wrangler Rubicon buyer maximizes the ``go anywhere, do anything'' adage exclusive to Jeep.

The Jeep Wrangler is core to the Jeep brand's Jeep Jamboree program, one of the best known and longest running customer relationship programs in the industry. Since the early 1950's, Jeep owners and their families have participated in weekend four-wheel drive adventures called Jeep Jamborees. These family-oriented two-day events are designed to allow Jeep owners the opportunity to hone their skills in off-highway situations, while enhancing respect for the environment.

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: