Rostra Offers Aftermarket Seat Heater System

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For More Information		
Contact: Shari McCullough-Arfons
McCullough Public Relations 
(330) 244-9980

Rostra Offers Aftermarket Seat Heater System


Laurinburg, NC  – It is now possible to add the luxury of heated seats to virtually any vehicle at a reasonable cost, with the Universal Seat Heater from Rostra Precision Controls, Inc.  The product was designed specifically for vehicles that did not come from the factory with heated seats, or for consumers who want to add heaters in the back seat. 

“Many people aren't even aware that it's possible to add aftermarket seat heaters to their vehicles,” said Thomas Weiss, Rostra's vice president, automotive electronics group.  “We've designed our product to be easy to install on a variety of different vehicle models, on the front or back seats, with leather or cloth seat covers, so virtually everyone can reap the benefits of heated seats.”

The Universal Seat Heater 's elements warm up quickly and offer a choice of 'low' and 'high' heating zones.  The elements supply heat within 60 seconds to both the seat and lower back area of any seat in the vehicle, making the unit ideal for cold weather driving.  And in any climate, applying warmth to the back is an amenity that provides added comfort and even therapeutic benefits.

Even convertible drivers can enjoy the Universal Seat Heater, Weiss added.  When the weather starts to turn crisp, the seat heater can allow them to keep the top down just a bit longer.

The Universal Seat Heater installs easily in an hour or less, without seat removal.  Available in both 12 and 24 volts for a suggested retail price of $99.95 each, the system includes a three-year, 36,000-mile warranty and is made in the U.S.A.  

Rostra Precision Controls, headquartered in Laurinburg, North Carolina, is the leading supplier of vehicle speed control systems, transmission components and vehicle comfort seating systems to the global automotive aftermarket industry. The company also is a leading manufacturer of electronic controls, systems and components for the original equipment automotive industry. It holds ISO 9001 and QS 9000 certifications. 

For more information, or to locate a dealer near you, call Rostra's customer service at 1-800-782-3379, or visit Rostra's Web site at www.rostra.com.

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