GM Cancels "Chevy Outdoors Magazine"

General Motors Corp. has closed the door on its Chevy Outdoors magazine.

Citing continued cost-cutting, the automaker confirmed that the winter 2001 edition -- which has just been distributed -- will be the last issue of the quarterly magazine.

Chevy Outdoors, launched 13 years ago, was a marketing tool mailed to 500,000 Chevrolet truck prospects. The magazine featured stories focusing on traditional outdoor activities like hunting, camping and fishing while showcasing Chevy trucks.

Dan Hubbert, a Chevy spokesman, did not disclose how much money was spent on the quarterly magazine.

"It was founded at a time when GM was becoming involved in outdoor identity partners like Ducks Unlimited," Hubbert said. "It's unfortunate, but it is an effort to stay flexible."

The magazine was published by C-E Publishing, a division of Campbell-Ewald, based in Warren.

Mark Benner, Campbell-Ewald's director of corporate communications, would not release details on what the loss of the magazine would mean to the firm, especially concerning employment. Benner said a statement would be released Monday.

Campbell-Ewald has been Chevy's only agency of record in its 90-year history.

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: