Interstate Web Site Offers 'Every Battery For Every Need'

    DALLAS--Nov. 28, 2001--Interstate Batteries, North America's No. 1 automotive replacement battery brand, today announced the launch of InterstateBatteries.com, a one-stop resource for batteries for nearly every application - from the smallest one-ounce hearing aid battery to the largest earth-moving tractor battery.
    Interstate Batteries, a company that has made its mark by offering premium automotive batteries for nearly 50 years, is expanding its reputation into other battery categories through InterstateBatteries.com. The Web site offers batteries for virtually any type of portable device, including laptops, personal electronics and cordless tools, as well as very specialized, hard-to-find categories. Along with the extensive selection of batteries available for purchase online, InterstateBatteries.com also offers custom-made batteries developed in Interstate Batteries' state-of-the-art battery lab. Users also can access useful and entertaining information, such as Winston Cup Racing news and news from Current, the company's publication that features helpful hints on maintaining batteries, as well as relevant company news.
    "We're expanding beyond automotive battery sales and into the Internet space to provide a complete selection of high-quality batteries that our loyal customers have come to expect from Interstate Batteries," said Harold Ferrari, Manager of eCommerce for InterstateBatteries.com. "As the recognized leader in automotive batteries, we will apply our industry expertise to providing a full-range of batteries for the home, office and beyond. Our goal is to make battery purchasing less confusing and more convenient for our customers."
    While serving the needs of every customer, InterstateBatteries.com features a special section designed solely for business customers, where purchasing managers can set up an online account. Business customers receive special pricing and free shipping, along with one-on-one, personalized customer service from an Interstate Batteries account manager. All products ordered through InterstateBatteries.com feature a nationwide, limited warranty - one of the most comprehensive in the industry.
    The new Web site will soon include an online game, starring Interstate Batteries' NASCAR driver, Bobby Labonte. Launching on December 7, the fast-paced game, titled "Energy Race," challenges users to drive a replica of Labonte's race car down a busy street and deliver energy to people carrying battery-powered accessories.
    The company will continue to distribute its automotive batteries (which are not available online due to federal shipping regulations) through its network of 200,000 authorized dealers located throughout North America, as well as its expanding chain of Interstate All Battery Centers. InterstateBatteries.com provides a locator feature to help connect customers to Interstate Batteries' services nearest them.

    Founded in 1952 and based in Dallas, Interstate Batteries is a privately held group of corporations, which includes a company with 320 distributors that service more than 200,000 retail outlets throughout the United States, Canada and select international locations. Interstate Batteries is the No. 1 replacement battery brand in North America with current annual sales exceeding 12 million batteries. Information about and online sales of Interstate Batteries' extensive line of products is now available at InterstateBatteries.com.