Warn Offers Service and Branding Support to Retailers

    CLACKAMAS, Ore.--Oct. 30, 2001--Warn Industries announced today the start of its "Red Letter" Retailer Program.
    Designed to establish and maintain a unique relationship between Warn and select retailers, the program will form an elite group of retail outlets and will help provide consumers the highest level of Warn brand product knowledge and availability, expert installation and factory authorized service facilities.
    "Warn Industries' Red Letter Program is an extension of our long-standing focus on building relationships with our customers through quality products and customer service," said Thomas Giacomini, COO of Warn Industries. "We have no plans to develop a direct-to-retail sales connection. Instead, this is a way for us to increase sales throughout our current channel by increasing our brand awareness and merchandising at the retail level."
    Dealers interested in participating in the program must meet certain minimum requirements related to sales volumes and marketing support for Warn products. Those applicants who fulfill the requirements will be recognized as Authorized Warn Product Centers (Red Letter Retailers) and will receive promotional materials including an identification banner and window decal. Red Letter retailers will also receive additional marketing-related benefits, including:

-- Special participation in seasonal consumer sales promotions
-- Exclusive merchandising displays and products
-- Special discounts on standard merchandising and point-of-sale marketing materials
-- Special product offers and incentives through participating wholesale distributors
-- Sales support from Warn Regional Sales Managers
-- Preferential listing on Warn's dealer locator service, located on www.warn.com

    Red Letter Retailers will also be eligible to become an Authorized Warn Service Center. These retailers will be officially endorsed to service Warn products under warranty.
    For more information or to receive an application form, contact your Warn regional sales manager or the Warn Customer Service Center at 800/543-9276.

    About Warn Industries

    Warn Industries is the world's most recognized brand in off-road products such as hub locks and vehicle recovery winches. The company designs, manufacturers and markets a full line of off-road equipment and accessories that enhance the performance of four-wheel-drive vehicles. Warn employs more than 500 people in and around Portland, Ore., and Livonia, Mich. For 50 years, whenever durability and dependability have mattered, customers have chosen Warn products.


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