Bobby Likis, Car-Talk Radio Personality, to Be Spokesperson for WrencheadPro Manager Software
WHITE PLAINS, N.Y., Oct. 30 -- Wrenchead, Inc., a leader in Ecommerce enabling Software and Electronic Cataloging solutions to the Automotive Aftermarket Industry, today announced that Bobby Likis, nationally syndicated car-talk radio personality and host of ``Bobby Likis Car Clinic'' and ``Car Clinic Minute,'' will be the spokesman for Wrenchead's ProManager(TM) Software.
``I'm so pleased that Bobby Likis has agreed to become the Wrenchead spokesman for our ProManager(TM) shop management software!'' said Chris Parker, President of Wrenchead ProSystems(TM). ``When we set out to select someone who could speak with real authority about the potential our products offer to today's professional automotive service dealer, Bobby was a perfect fit,'' observed Parker. Parker added, ``Shop owners today are bombarded by companies offering a wide variety of services that promise to make their lives more productive. We felt it was important that they hear our message from one of their own -- a man who has owned and operated an extremely successful automotive repair business for 30 years -- and who is so active and well respected in the industry.''
Likis' enthusiasm about the Wrenchead relationship is contagious. ``I was initially introduced to the software via the ProManager(TM) demonstration at www.wrenchead.com, and it was a classic case of love at first sight! Now after experiencing its real & practical power in my shop, spreading the word about ProManager(TM) is a pleasure!'' says Likis. ``Wrenchead's created affordable shop management solutions that allow shop owners to treat their customers to extraordinary service, and happy customers are return customers.'' And he should know. He's walked more than a mile in the shop owner's shoes, owning & managing Car Clinic's service division -- aptly named Car Clinic Service -- through its Silver Anniversary. Adds Likis, ``The Wrenchead - Car Clinic relationship is a 'natural.' As host of Bobby Likis Car Clinic, I can tell Wrenchead's success story first hand to shop owners and consumers alike -- from small towns to metropolitan markets nationwide.''
As part of the relationship, Wrenchead is also sponsoring the nationally syndicated Car Clinic Minute daily radio feature on affiliates of Infinity Radio Corporation in the country's top 25 Arbitron-rated markets. Car Clinic Minute is the brainchild of Likis, who produces this ``infotaining'' 60-second feature from his all-digital studio located within Car Clinic Service.
In addition, Likis will appear in Wrenchead's ProManager(TM) television commercials airing on the CBS Network, TNN and other cable affiliates.
About Wrenchead, Inc.
Wrenchead is a leading provider of enabling Catalog and Software solutions for the Automotive Industry. The company offers a complete range of products that connect warehouse distributors and installers in an open environment, which enhances the flow of parts purchasing information. The company owns one of the largest AAIA-compatible Electronic Parts Catalogs for the Automotive Aftermarket Industry, with over 56,000 installations nationwide. Their investor group includes Polaris Venture Partners, Goldman Sachs & Co., The Canopy Group Inc, WIT Capital, and CBS. For more information, e-mail Jeanette Thompson (jthompson@wrenchead.com).
About Car Clinic Productions, Inc.
Car Clinic Productions is a full-service radio, television & Internet production house which originates a suite of nationally syndicated, automotive-oriented programming, including ``Bobby Likis Car Clinic'' and ``Car Clinic Minute.'' The Car Clinic Network includes traditional radio broadcast, the Armed Forces Radio Network, the i.e. America network, Speedvision Satellite Radio, Internet video-streaming at www.carclinicradio.com, and syndicated television. The Bobby Likis Show is webcast each week on The Auto Channel. Archives of the last three years are also available here.
