CHEERIOS 60TH ANNIVERSARY

Auto Channel -- Robert Gordon, Co-Publisher

CHEERIOS
CELEBRATES 60TH BIRTHDAY 

BY BUILDING 
WORLD’S LARGEST HUMAN “O” AT MALL OF AMERICA 

All Day Celebration To Include Appearances By 
O-Town * NASCAR stars Richard Petty & John Andretti *  LPGA players * 
Between the Lions characters and more

TUESDAY, OCTOBER 9TH, 2001
10:00 PM - 10:15 PM, ET
Galaxy 3R, Transponder 17, KU Band (HOLD)
Downlink Freq: 12,050    (V)

WEDNESDAY, OCTOBER 10TH, 2001
5:00 AM - 5:15 AM, ET
Telstar 6, Transponder 11, C-Band (HOLD)
Downlink Freq: 3920    (V)

WHAT:		America’s most beloved cereal, Cheerios, will celebrate its 60th
birthday on Oct. 9, at 
Mall of America.  Cheerios will attempt to set a Guinness World Record by 
building the world’s largest human “O” at the nation’s largest mall.  Over 1,000
Cheerios enthusiasts clad in bright yellow ponchos will form the giant “O,” 
which will be 90 feet in diameter.  

In addition to building the world’s largest human “O,” General Mills has many 
other celebration activities throughout Mall of America throughout the entire 
day: The video highlights package will include:

·	Chart-topping music group, O-Town, whose self-titled debut album sold 
more than a million copies, will sing “Happy Birthday” to Cheerios inside the 
human “O.”  O-Town also will perform some of its biggest hits and sign 
autographs inside the mall.  
]
·	The 2002 No. 43 Cheerios Dodge will be unveiled.  NASCAR Champion 
Richard Petty and No. 43 Cheerios Dodge driver John Andretti will be on hand 
signing autographs.

·	Top LPGA golfers Lorie Kane, Cristie Kerr and Janice Moodie, all of whom
are sponsored by Cheerios, will also be signing autographs.  


HISTORY:	Throughout the past 60 years, Cheerios has commemorated many 
monumental moments and trends in American history.  Introduced in 1941 as 
Cheerioats, the cereal met the needs of American soldiers during World War II 
through “Yank Packs,” special one-ounce Cheerios packages available only to 
military personnel.  During the 1940s and 1950s, Cheerios featured dozens of 
Lone Ranger prizes such as deputy badges, black masks and flashlight pistols.  
Through creative package promotions, Cheerios has commemorated everything from 
America’s first moon landing to the turning of the century.  

For more information, please call Jim Bowling at 323-930-5830.

Online Newsroom, Additional Information:
http://wrtsun03.wrtech.com/secure/plsql/pr201v2?coin=3204

From: ON THE SCENE PRODUCTIONS, INC.
Web Site: http://www.onthescene.com
Reply: mailto:JBOWLING@onthescene.com
Telephone: 323-930-1030

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