Infiniti Launches Ad Campaign for New 2002 I35

    GARDENA, Calif., Sept. 24 Continuing the dramatic look and
feel first demonstrated in advertisements created for the all-new Q45 flagship
sedan earlier this year, Infiniti, the luxury division of Nissan North
America, Inc. today unveiled a marketing campaign for its new I35 luxury
performance sedan.  Drawing inspiration from the car's significant increase in
performance, luxury, technology, and flagship Q45 attributes, the campaign
underscores the I35's many new features for 2002.  Broadcast ads break on
September 24, newspaper, including a Free Standing insert, begins Sept. 30,
while print and outdoor ads debut in October.

    Arriving at Infiniti retailers now, the I35 features an all-new
255-horsepower 3.5-liter V6, extensive interior and exterior enhancements, and
a new name, which is reflective of the increase in engine size from the
vehicle's predecessor, the I30.  The 3.5-liter V6 is based on the VQ engine
series, recognized as one of the "Ten Best Engines" by Ward's Auto World
magazine for seven consecutive years.

    "With its substantial increase in horsepower and its comprehensive array
of new luxury and technological features, the I35 continues to be the standard
bearer in its class in terms of power, handling and luxury appointments," said
Mark McNabb, vice president and general manager, Infiniti Division.  "The
marketing campaign will distinguish that leadership through elegant
demonstrations of the I35's best features, power and grace."

    The campaign, designed by TBWA\Chiat\Day of Playa Del Rey, Calif.,
features a single broadcast TV mon settings.

    Additionally, the campaign includes Infiniti's signature interactive
Internet jump pages, which highlight specific features, including the all-new
heated steering wheel and performance-enhanced engine.

    The TV piece, called "Hummingbird," shows the I35 -- in the background
-- driving along a country road with a hummingbird in the foreground.  The car
and hummingbird are moving at full speed, the bird's wings are a blur.  The
camera slows down the action, allowing the viewer to see the bird's wings
beating as well as the profile of the I35 moving across the screen.  The voice
of Infiniti, acclaimed actress Natasha Richardson, warns, as the 255hp I35
approaches, "don't blink," as the camera returns to full-speed.  The ad closes
with the new I35 tagline, "More Power, More Grace, More I ... the new I35,
from Infiniti."

    "We wanted to demonstrate, in a dramatic and memorable way, the power and
grace of the I35," said Rob Schwartz, executive creative director,
TBWA\Chiat\Day.  "The campaign communicates the I35's styling, luxury and
technology while vividly showcasing its exceptional performance capability."

    The New I35, which has an MSRP of $28,750 for the base Luxury Model,
features a redesigned front and rear appearance (including a new, large
Q45-style horizontal grille and standard High Intensity Discharge headlights),
refined Sojourner leather-appointed seats, wood tone/leather steering wheel,
wood tone shift knob, in-dash 6-disc CD changer, traction control, Electronic
Brake force Distribution, Brake Assist, 17" aluminum alloy wheels, and a long
list of amenities.

    Infiniti is supported by a network of more than 150 retailers throughout
North America and offers a range of luxury vehicles including the Infiniti QX4
luxury Sport Utility Vehicle, G20 sports sedan, I35 luxury sedan, and flagship
Q45 luxury performance sedan.  For more information on the complete line of
Infiniti luxury vehicles and the Total Ownership Experience (TOE) philosophy,
visit Infiniti on the Web at http://www.Infiniti.com.