Toyota Announces Prices for ECHO, Highlander, And Avalon Sport Luxury

    TORRANCE, Calif., Sept. 17 Toyota Motor Sales (TMS),
U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today
for the Highlander mid-size sport utility vehicle (SUV) and the ECHO
subcompact sedan, as well as the new Sport Luxury Package for the Avalon
full-size sedan.  The vehicles are expected to arrive in dealer showrooms at
the end of September.  The Avalon Sport Luxury Package will be available
beginning in November.

    Highlander, the most recent addition to Toyota's SUV family, receives a
number of interior comfort and convenience enhancements for 2002.  It will
feature a new standard center console with dual adjustable cupholders, front
and rear ashtrays, a spacious storage compartment and a floor level storage
tray.  Also added for 2002 are a rear seat armrest and a cabin air filter.

    Further enhancing Highlander for 2002 are two new refined Limited V6
models.  The new Limited models have added luxury features including automatic
climate control, 16-inch alloy wheels, color-keyed rear spoiler and Premium
JBL 3-in-1 audio system.

    Highlander's MSRP ranges from $23,880 for the 2WD four-cylinder model to
$26,860 for the 4WD V6.  MSRP for the Highlander Limited models begins at
$29,395 for the 2WD and $30,795 for the 4WD.  Highlander prices have increased
by $365, or 1.4 percent above last year's prices.

    ECHO, Toyota's lowest-priced and most fuel-efficient conventional vehicle,
continues to offer outstanding value with an unchanged base MSRP of $9,995 for
the two-door model equipped with a five-speed manual transmission.  Prices for
the other models increase by a minimal $60, or 0.5 percent compared to last
year, with the four-door with automatic transmission priced at $11,385.

    For Avalon customers who want more excitement, a new Sport Luxury Package
for the XL model is available.  The Sport Luxury Package offers power
leather-trimmed seats, leather-wrapped steering wheel, remote keyless entry, a
JBL audio system, 16-inch alloy wheels and a rear spoiler, all at significant

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