AOL Time Warner and Toyota to Promote the Launch of the New 2002 Camry
NEW YORK--(BUISNESS WIRE)--Aug. 27, 2001--
Toyota to Build Momentum by Leveraging AOL Time Warner's Multiple
Print, Television and Online Brands
Unique Integrated Marketing Campaign Linked to "Music Goes
Global" Promotions
As Toyota begins the rollout of its exciting all-new redesigned 2002 Camry, AOL Time Warner , today announced that it will be a primary marketing partner for the launch and will feature the new Camry in a wide variety of unique promotions across its unparalleled roster of print, television and online brands.
AOL Time Warner will introduce the Camry to a new generation of consumers, helping Toyota drive the brand's growth through several music-based promotions. The centerpiece of the Camry lifestyle marketing launch is "Making Tracks," a fully-integrated multi-platform marketing initiative centered around music, developed by Toyota. AOL Time Warner will integrate a multi-million dollar promotion, "Music Goes Global," designed to highlight musical styles and tastes around the world. AOL Time Warner will promote the Camry through the following properties:
Time Inc.
| -- | Toyota will be the lead sponsor of a special "Music Goes Global" issue published by TIME magazine, America's no.1 consumer news weekly, that will feature articles covering world music styles, trends and tastes. "Music Goes Global," a special edition of TIME produced in addition to TIME's weekly magazine, will appear on newsstands nationwide starting September 24. More than 40 TIME journalists, editors and photographers have collaborated on this special edition of TIME. |
| -- | The new Camry will be featured in inserts that will appear in several Time Inc. publications including PEOPLE, ENTERTAINMENT WEEKLY, IN STYLE, MONEY and SOUTHERN LIVING. |
| -- | Both the special issue and the inserts will contain information on a special "Music Goes Global" Web site that will feature content from the print feature in addition to music downloads, Web-only photos from the TIME archives and message boards for world music fans. |
Turner Broadcasting System
-- Toyota will be the exclusive automotive sponsor of "Come
Together: A Night for John Lennon," a TNT Masters Series
concert airing October 9. Toyota will be featured through
significant on-air and off-channel promotion including print
advertising promoting the concert in Entertainment Weekly and
People Magazine, radio promotion, and online branding at
TNT.tv.
-- Toyota will also sponsor a CNN "Music on the Road" feature
that will air on Showbiz Today and Showbiz This Weekend and
will feature in-depth artists profiles and behind the scenes
interviews.
America Online
-- America Online will work with TIME.com to develop and promote
a unique online area for Toyota called the "Backstage Pass"
that will reside within the Music Goes Global custom site and
offer consumers a sneak peek at the new Camry.
-- Toyota will be featured through the redesigned Autos Channel
of the AOL service, as well as the Autos areas of Netscape and
CompuServe.
-- America Online will create a special "New Car Showroom" for
the new Camry that will link to the "Music Goes Global" site
as well as to Toyota.com
-- Toyota will also work with America Online on special
promotional opportunities featuring the AOL service.
The concept for "Music Goes Global" was created by the editors of TIME magazine in order to provide information to readers on the explosion of interest in world music. Through AOL Time Warner's Global Marketing Solutions group, the concept broadened to include a variety of the Company's online and offline brands, enabling Toyota to take advantage of AOL Time Warner's unmatched reach across major media.
Bob Pittman, Co-Chief Operating Officer of AOL Time Warner, said, "Toyota has been a valued marketing partner of Time Inc.'s for many years, and we're pleased to expand that relationship. Today Toyota is taking the lead in initiating the marketing campaign of the future -- the kind of totally integrated cross-platform marketing solution that can only be found at AOL Time Warner with its unparalleled family of print, TV and online brands and 135 million subscription relationships. With today's introduction of Toyota's all-new 2002 Camry, we'll also launch a targeted campaign that will introduce more consumers than ever before to America's number one selling automobile."
Don Esmond, senior vice president and general manager, Toyota Division, Toyota Motor Sales (TMS) U.S.A., Inc., said, "With the support of AOL Time Warner's trusted online, print and television brands, Toyota hopes to introduce the all-new Camry to a new generation of millions of consumers. The unique promotions that AOL Time Warner brings to our Camry lifestyle marketing campaign give us the perfect blend of outlets to drive sales of the new Camry."
