Dodge Debuts All-New 2002 Ram in the Town of Truckville

                25-City Interactive Tour Introduces America To
                         The New Mayor of Truckville

    AUBURN HILLS, Mich., Aug. 21 The Dodge Division of
DaimlerChrysler Corporation is helping Americans "Grab Life By The Horns" with
the launch of Truckville, a 25-city mobile marketing tour and experiential
event to unveil the all-new 2002 Dodge Ram pickup -- the new mayor of
Truckville.  Truckville provides consumers with a hands-on introduction to the
new Dodge Ram through a series of informational and interactive
demonstrations.

    Building on their model of doing business in a whole new way, Dodge is
bringing the news and excitement of the next generation Ram directly to the
consumers for the first time ever.  A unique and fun-filled experience,
Truckville offers something for the entire family, regardless of age or
interest.  Truckville attendees will be able to:

    *  Learn about the history of Dodge trucks in the Ram Legends hall

    *  Witness the unveiling of the new Dodge Ram '02

    *  Watch the power of the new Ram as it pulls its weight (against the
       competition) in the 40-ft Power Tower competition

    *  Experience the Ram's prowess by driving it on one of three competitive
       Skip Barber/Dodge racing and off-road courses

    *  Participate in consumer competitions

    *  Watch the kids enjoy themselves at the Kid Stop where children can try
       out the biggest "little" Ram in Truckville, or

    *  Relax and enjoy complimentary refreshments at the Mayor's Cafe.

    "This is a major initiative on behalf of Dodge to connect consumers
directly with the all-new Ram pickup, said Julie Roehm, Director, Dodge
Communications.  "It allows them to make a physical and emotional connection
with Ram trucks and express their passion for the brand by pushing the truck
and themselves to the limit."

    "It doesn't matter whether you push, pull, haul or tow, the bottom line is
everyone wants a handsome, cool looking truck," said Roehm.  "This Ram is not
only the newest truck on the block, it's the style leader that everyone's
going to imitate."

    Truckville is making stops in:  Atlanta, Boston, Charlotte, Chicago,
Cincinnati, Dallas, Detroit, Denver, Houston, Kansas City, Los Angeles,
Memphis, Milwaukee, Minneapolis, New Orleans, New York, Orlando, Philadelphia,
Phoenix, Pittsburgh, Portland, San Antonio, San Francisco, St. Louis, Syracuse
and Washington D.C.  To find out when Truckville will pull into your town,
please visit http://www.4adodge.com .

    When all the dust settles, Truckville is expected to reach more than
700,000 Dodge owners, enthusiasts and potential purchasers.

    "Truckville takes 'experiential' consumer events to a different level, by
adding educational elements and interactive events for the entire family,"
Roehm said.  "The all-new Ram takes versatility and family-friendliness to a
new level, so we feel it's vital that every member of the household
experiences the new truck."