Consumers Clamor for Michelin(R) Cross Terrain SUV Tire

 Tire Designed for the Way SUVs Are Driven Is the Favorite Among SUV Drivers

    GREENVILLE, S.C., Aug. 15 SUV Consumers at independent
tire shops across the country are clamoring for the latest breakthrough from
Michelin -- the Cross Terrain SUV tire.  With heightened concern over tires,
especially for SUVs, consumers have been choosing the Michelin Cross Terrain
in ever-increasing numbers.  Michelin has found a way to make SUVs stop
quicker and handle better.  The Michelin Cross Terrain(TM) SUV is designed
specifically for SUVs and the way they are driven on America's roads.

    The tires are the only part of the vehicle that touches the road.  They
have a significant impact on the handling and performance of the vehicle.  In
the wake of renewed concerns over tire safety, sales of the Cross Terrain have
jumped by more than 200 percent at Michelin dealers across the country.

    "We've seen a tremendous response to the Cross Terrain," said Michelin
Brand Manager David Jones.  "Consumers understand that SUVs are unique
vehicles, with demanding tire requirements.  The Michelin Cross Terrain
delivers the performance drivers need, with the aggressive styling and car-
like ride they want."

    The Michelin Cross Terrain is an authorized replacement in the Customer
Satisfaction Program replacing 13 million Firestone Wilderness AT tires in the
U.S. Consumers affected by the replacement program can visit their vehicle
dealership or a participating Michelin dealer and receive a set of Cross
Terrain tires at no cost to them.  Call 1-888-MICHELIN for the nearest dealer.