Panasonic and Mobile Toys Enhance Driving with Car Audio Equipment

Panasonic and Mobile Toys Enhance Driving Experience For Customers of Car Audio Equipment

  Leading Consumer Electronics Company Delivers Mobile Electronics Fit Guide
                            Powered By MobileToys

    SECAUCUS, N.J., Aug. 6 Panasonic announced today that
MobileToys (http://www.MobileToys.com), the leading supplier of mobile
electronics content, has licensed its Fit Guide application for use on the
Panasonic car audio products web site (http://www.panasonic.com), one of the
premier consumer electronics resources. The capability will let visitors to
the Panasonic web site research equipment recommended for the consumers'
specific vehicles.

    "Panasonic and its cutting-edge products have been at the forefront of the
Internet explosion," explains Rob Lopez, national marketing manager for
Panasonic car audio products.  "We believe in the power of information, which
is why we have implemented the Mobile Toys Fit Guide to educate consumers
about which Panasonic products will fit into their particular vehicles and
will enhance their driving experience."

    "The industry's most comprehensive automotive content database provided by
MobileToys, combined with the wide range of mobile radios and speakers from
Panasonic, delivers critical information that consumers need to ensure that
the purchased items can be properly installed in their car," states Thomas R.
Liebermann, Chairman & CEO, MobileToys dot. "We are excited to add Panasonic
to our distinguished list of large differentiated value proposition,"
continues Mr. Liebermann.

    Panasonic offers visitors to its Web site the "Vehicle Fit Guide: find
what fits your car." that matches Panasonic's product offering to a specific
automobile's make, model, and year. Drawing from an automotive database of
over 6,700 vehicles, the selection displays a picture of the specified
vehicle's interior and lists compatible Panasonic car audio products. With
this information, customers can shop easily, knowing in advance that the
products will install appropriately into their vehicle.