Chrysler PT Cruiser Production Starts in Europe
Chrysler PT Cruiser Production Starts in Europe
GRAZ, Austria, July 17 The first European-built Chrysler PT Cruisers rolled off the production line today at DaimlerChrysler's Eurostar Assembly Plant in Austria, as the company stepped up production in response to strong global demand. The company has continued to increase production of the popular, head- turning Chrysler PT Cruiser since its introduction in early 2000. In April, the company announced it would expand capacity of its Toluca (Mexico) Assembly Plant from 180,000 to 260,000 units annually. Eurostar can produce 50,000 Chrysler PT Cruisers annually, bringing the worldwide capacity to 310,000 units in 2002. "The Chrysler PT Cruiser underscores the Chrysler brand's commitment to offering unique and innovative alternatives on an international scale, and with the start of PT Cruiser production in Europe, we are further realizing the global potential of the brand," said Dieter Zetsche, President and CEO of the Chrysler Group. "By continuing to expand PT Cruiser production, we are giving our customers more of what they want -- a product that combines unique design, maximum versatility, high quality and a fun driving experience. The additional capacity in Europe will also help us meet the strong demand in North America." The flexibility of the Eurostar facility has enabled the company to add the Chrysler PT Cruiser to the same production line as the 2001 Chrysler Voyager minivan, which started production in January. Producing both vehicles on one line will enable the company to easily adjust volumes of either product, depending on customer demand. The plant's flexibility also enabled it to reach top quality much earlier in the pre-launch phase by building early prototype vehicles on the production line to validate processes and train employees. The plant held a "Job One" ceremony today, marking the first day customer-ready vehicles began rolling off the production line. Eurostar Managing Director Gary Cash was joined by Herbert Paierl, Minister of Economy & Finance, of the state of Steiermark; Alfred Stingl, Mayor of Graz; major suppliers, community leaders and hundreds of employees at the ceremony. SYNERGIES IN GRAZ Both Eurostar and the Steyr-Fahrzeugtechnik (SFT) plant adjacent to it continue to play important roles in realizing synergies between Chrysler and Mercedes-Benz. SFT has been producing the Jeep Grand Cherokee and Mercedes-Benz M-Class on parts of the same production line since the merger of Daimler-Benz and Chrysler Corporation in 1998. Eurostar is a benchmark training site to share best practices in quality and efficiency between the production systems of Mercedes-Benz and the Chrysler Group. The company also benefits from combined international supplier and logistics infrastructure. Chrysler Group products will continue to benefit from Mercedes-Benz technology, including powertrain applications and electronic architecture.