Land Rover's Discovery Series II Named Best Mid-Sized SUV for Total Quality

Land Rover's Discovery Series II Named Best Mid-Sized SUV for Total Quality

    LANHAM, Md., July 2 The British-built Land Rover Discovery
Series II has been named "Best Mid-Sized Sport-Utility Vehicle" in a new
quality study released today. According to Strategic Vision, a San Diego-based
automotive research company, Discovery Series II drivers placed their vehicle
at the top of a list of 16 mid-sized SUVs in terms of overall ownership
satisfaction after three months of ownership.
    Commenting on the first place ranking for Discovery, Howard Mosher,
president of Land Rover North America Inc. said, "Strategic Vision's research
backs up what we have long known. Discovery Series II is an appealing, capable
vehicle that meets more of the customer's expectations in today's SUV market
-- especially for discriminating consumers wanting not only for an exciting
vehicle, but an excellent retail experience as well."
    The Total Quality Index(TM) is formulated from Strategic Vision's 2001
Vehicle Experience Study(TM), which is an extensive survey of more than 34,000
consumers who purchased new vehicles in the last quarter of 2000 and the first
quarter of 2001. The resulting index is a measure of the total vehicle
experience after three months of real world driving. It rates numerous aspects
of vehicle ownership including reliability, the retail experience and, an
aspect unique to this study, the owners' emotional response to the vehicle.
The Discovery Series II was highly rated in categories such as sales process,
craftsmanship, roadability, safety and reliability.
    "Land Rover's unique combination emotionally engaging products coupled
with a strongly positive retail experience delivers delight to its owners,"
said Dan Gorrell, vice president of Strategic Vision. "In terms of a high
quality ownership experience, the Discovery Series II is the best in the mid-
sized SUV class."
    The manufacturer's suggested retail price for Discovery is $33,995.
Standard equipment includes a 185HP aluminum V8 engine, permanent four-wheel
drive, four-wheel electronic traction control and a four-channel, all-terrain
anti-lock brake system. Optional equipment includes ACE, the industry's only
active suspension system for an SUV, and available seating for up to seven

    Land Rover North America, Inc., established in 1986, imports and
distributes Range Rover and Discovery Series II vehicles manufactured for sale
in North America by Land Rover in Solihull, England. Land Rover's worldwide
operations are wholly owned by Ford Motor Co., Dearborn, Mich. For additional
information about Land Rover, call 800-FINE-4WD or visit .

    CONTACT:  Bill Baker of Land Rover North America, Inc., 301-731-8705.

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