Datron and Audiovox's Mobile Electronics Divisions Sign Agreement
SIMI VALLEY, Calif.--July 3, 2001--Datron Advanced Technologies Inc. today announced that its Mobile Electronics Division has signed an agreement with Audiovox Corp.'s Mobile Electronics Division for exclusive distribution of Datron's new low-profile CruiseTV(R) STS in-motion satellite television tracking system to selected classes of trade.
Datron Advanced Technologies is a wholly owned subsidiary of Datron Systems Inc. .
Under terms of the agreement, Datron's CruiseTVSTS will be exclusively distributed by Audiovox into 12-volt retailer specialists, expeditors who service car dealers, car dealers, mass merchandisers and electronic retailers. Datron will continue to distribute to its traditional markets of marine dealers, mobile satellite dealers and recreational vehicle manufacturers and dealers.
Measuring just 9.5 inches in height, CruiseTVSTS is offered in two sleek, aerodynamic radome designs and delivers up to 200 channels of live satellite television programming from DIRECTV(R). This combination of leading-edge design and superior performance makes the CruiseTVSTS the only suitable mobile entertainment solution for full-size vans, minivans and SUVs.
"We are extremely pleased to partner with Audiovox," said Richard Carter, general manager of Datron's Mobile Electronics Division. "Live television is a leading trend in mobile entertainment, and through the vast reach of the Audiovox distribution network, Datron and Audiovox will be the first to bring live satellite television to a wide variety of automotive aftermarket customers."
"Our strategy is to offer the latest in mobile entertainment options to all segments of the automotive aftermarket, and Datron's Cruise TVSTS system is an exciting addition to our product line," said Tom Malone, group vice president of Audiovox's Mobile Electronics Division. "Through this partnership, our customers will have the most complete selection of audio and video automotive entertainment products currently available."
