The Auto Channel to Broadcast 24 Hrs. a Day

THE AUTO CHANNEL STEPS BACK TO THE FUTURE

Automotive Info Giant Begins Full-Time Broadcast Schedule on DG System's CoolCast Service 

        AUTO CENTRAL - Way back in 1987, Bob Gordon and Marc Rauch conceived the idea for a 
round-the-clock television network dedicated to every aspect of the automotive world.  They called 
the network THE AUTO CHANNEL.  Two years later, their research and hard work led to the production 
and distribution of a limited programmed network via a hybrid distribution system that consisted of 
local television stations and cable systems.  By 1991, armed with a proven format; unique techniques 
and methodology; and supported by a highly experienced team of broadcasting professionals; 
THE AUTO CHANNEL was ready for launch as a 24 hour-per-day, seven-days-a-week network.  Plans included
interactive components that would help move conventional television into the next generation of electronic 
media. 

        Unfortunately, the severe limitation of channel availability left the automotive network at the 
starting block and without the possibility for adequate distribution.  In 1995, the “new media”, the 
Internet, gave THE AUTO CHANNEL an alternate opportunity to launch its interactive network, but from 
a different perspective: the interactive component came first.  However, holding true to its original 
intent of providing TV-style content, TACH sought out ways to deliver TV programming on the net.  
In February 1996, THE AUTO CHANNEL became the first regular user of streaming video.  Although low speed 
connectivity kept much of the Internet audience from watching video and television programs on THE AUTO 
CHANNEL Internetwork, the company was able to set virtually every precedent and ‘first’ in presenting 
automotive information on the Internet.  THE AUTO CHANNEL presented the first live coverage of motor 
sports; the first live coverage of a new vehicle introduction; the first live broadcast from industry 
trade and consumer expositions; the first broadcasts of automotive television shows; and much more.  
As of today, hundreds of thousands of people watch video on TACH every month, and THE AUTO CHANNEL hosts 
one of the largest on-demand streaming video libraries in the entire world.

        Now, as television and the Internet march towards their inexorable convergence, THE AUTO CHANNEL 
will once again utilize the latest technology to help turn their dream into reality.   

        Starting June 23, 2001, THE AUTO CHANNEL will begin broadcasting a full-time schedule of automotive 
related television programming as part of the CoolCast Broadband Network.  The CoolCast system will allow 
TACH to interactively present a linear broadcast of automotive interest video programming with direct 
access to all of THE AUTO CHANNEL’s databases and on-demand content.  The linear broadcast will consist of 
a complete range of automotive subjects: everything from consumer & news shows, to enthusiast & motor 
sports events, to industry & trade-based shows.  CoolCast’s unique system and technology will also allow 
the programs to be viewed in “TV-Quality”. 

        Other content providers on the CoolCast Network include Bloomberg TV, The Weather Channel, Court TV, 
Game Show Network, The Home Shopping Network, Fashion TV, Adrenaline TV, Gold Label, Islands, The Family 
Network, Alternative Medicine, and PBS.

        CoolCast (www.coolcast.com), a division of DG Systems is an Internet broadcaster that delivers 
join-in-progress and stored streaming video and digital audio combined with regular Web content to PC users. 
CoolCast’s scalable architecture benefits service providers and end users with its ability to stream audio 
and video content simultaneously to millions of broadband PC users.  The CoolCast portfolio of patented 
intellectual property is currently available to broadband Internet users nationwide through partnerships with 
DSL and cable TV service providers.  

        THE AUTO CHANNEL is the world's most complete and comprehensive automotive information resource.  
TACH presents 18 distinct subject categories that cover every aspect of the automotive and motor sports 
world.  Access to THE AUTO CHANNEL Internetwork can be found at http://www.theautochannel.com.  Overall, 
visitors to THE AUTO CHANNEL.com will find:  

    * Over 300,000 pages of Information 
    * 17 Searchable Databases & Price Guides 
    * 3,000 New Vehicle Reviews - text, video & audio 
    * Over 4,000 Streaming Video Programs 
    * Over 10,000 Streaming Audio Programs 
    * Nearly 50,000 Archived News Stories 
    * Live Internet TV & Radio Broadcasts 


        THE AUTO CHANNEL and TACH are trademarks of The Auto Channel, Inc.  All rights reserved.  
CoolCast is a registered trademark of DG Systems, Inc.  All rights reserved.