Godzilla Vs. Mothra: Gartner Says Bridgestone/Firestone and Ford Legal Agendas Are Jeopardizing Customer Relationship Management

    STAMFORD, Conn.--May 22, 2001--Analysts at Gartner, Inc. today said that the Bridgestone/Firestone and Ford breakup has the two firms focused on each other at the expense of customers. The result, according to Gartner, will be an increased market share for competitors of both companies.
    "The finger pointing may advance the legal agenda of both companies, however, the current customers facing the recalls and potential customers for both tires and cars are all but ignored in this breakup," said Rob DeSisto, Gartner Vice President and Research Director of Customer Relationship Management (CRM). "In this divorce, customers won't trust either company and will simply find a new home for their automotive purchases."
    Gartner's CRM advice urges customer care in good times and in bad. Messages lobbed at competitors are effective for legal competition, but they leave customers out in the cold.
    "The legal battles will take years to resolve," continued DeSisto. "The CRM missteps must be addressed dramatically and immediately to prevent permanent brand damage."

    About Gartner, Inc.

    Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients understand technology and drive business growth. Gartner's divisions consist of Gartner Research, Gartner Consulting, Gartner Measurement and Gartner Events. Founded in 1979, Gartner, Inc. is headquartered in Stamford, Connecticut and consists of 4,600 associates, including 1,400 research analysts and consultants, in more than 80 locations worldwide. The company achieved fiscal 2000 revenue of $859 million. For more information, visit www.gartner.com.


Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/