Ultra Motorcycle Co. Fat Pounder Receives Another Favorable Review and Announces Release of Another New Model

    MIRA LOMA, Calif.--Jan. 25, 2001--Ultra Motorcycle Co. ("UMC") (OTCBB:BIKR) Thursday announced that the company's "Fat Pounder" rigid frame motorcycle was featured in this month's issue of The Horse -- Backstreet Choppers magazine.
    Writer Nick "Edge" Raines had an opportunity to ride and evaluate the 2000 Fat Pounder at the annual Sturgis rally in August 2000.
    Among the praises the Fat Pounder received, Raines stated: "Every time I stopped people would gawk at the bike and then kind of walk back and forth looking at the paint. If crowd reaction is a valid way to judge styling, the Fat Pounder is dead on. When it was stopped, it would draw crowds, and when it was moving, I was constantly getting the thumbs-up sign.
    "For a few brief hours I had insight into what it must be like to be one of the beautiful people. Classic chopper styling is hard to argue and this bike has it."
    Raines also had the opportunity in Sturgis to ride a BMW motorcycle and made the following comparison to the Fat Pounder: "I knew I would never want a bike similar to this BMW. This Beemer had no soul. Frankly, the bike was boring...The Fat Pounder will never have that problem.
    "From the second that huge engine rolls over to the second you put the kickstand down, you are engaged. For me, the bike was a ton of fun and ultimately...that's why I ride."
    The Fat Pounder Raines tested was a 2000 model. Ultra Motorcycle recognizes that even the best-made bikes can be improved upon. Here are some of the improvements that UMC made to the Fat Pounder for 2001: electronic VDO speedometer, polished engine and transmission, styled front fender and full chrome trim, including exhaust.
    As popular and well-received as the Fat Pounder is in its rigid-frame configuration, UMC has improved on the Ultra-wide drive concept. The company's newest addition to its model line is the softtail version of the Fat Pounder, the "Fat Pounder ST," which comes standard with the Ultra-wide 230 rear tire and 113 cubic-inch motor.
    The Fat Pounder ST also features six-gallon, dual stretch gas tanks. The release of this new model has been greatly anticipated by dealers and consumers alike. Shipments of the Fat Pounder ST began last week. The company anticipates it may take two months to fill its current back orders on this model.
    The 2001 Fat Pounder ST is the second new model UMC has released in the past month. In December 2000, the company introduced its new "Titanium Series 1," a rubber-mount model with stretch gas tanks and 113 cubic-inch motor.
    Ultra Motorcycle Co. is a leading designer, manufacturer and distributor of high quality, American-made heavyweight cruiser motorcycles. UMC's models now include the Sledgehammer, Fat Pounder, Ground Pounder, Ground Pounder ST, Avenger, Jackhammer ST, Wide One and Wide Two, and new Titanium Series I and Fat Pounder ST. All of the Ultra models are manufactured at the company's corporate headquarters and manufacturing facility in Mira Loma. Ultra motorcycles are distributed through a nationwide dealer network.

    Certain matters discussed herein are "forward-looking" statements intended to qualify for the safe harbors from liability in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to certain risks and uncertainties, which could cause actual results to differ materially from those anticipated as of the date hereof. Specific factors that might cause such a difference might include, but not be limited to, those referenced in the company's filings with the Securities and Exchange Commission. The forward-looking statements contained herein are only made as of the date hereof and the company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.