The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Cycle Shops Riding On Internet

WASHINGTON--The retail stores of V-Twin Holdings Inc. have begun procuring inventory and dealer services through, the company’s electronic marketplace for the motorcycle and powersports industry.

V-Twin’s six company-owned stores are conducting transactions through to combine their purchasing power, to eliminate the excessive paperwork of hand-processed orders and to have a single easy-to-use ordering system. In several weeks these stores will be making nearly all of their purchases of parts, accessories and supplies through CycleClick. CycleClick will soon be available to the entire network of V-Twin stores, including more than a dozen Bikers Dream licensees.

V-Twin anticipates opening CycleClick to thousands of independent motorcycle and powersports retailers, distributors, manufacturers and service providers across the country within the next few months.

“Motorcycle retailers are a demanding group that are becoming more aware of their technology needs,” explained Roger Cheek, V-Twin’s chief executive officer. “Therefore, before we launch CycleClick to the rest of the industry we are putting our money where our mouth is. Our own stores are starting to enjoy the ease and simplicity of CycleClick’s ordering system, and can choose from over 100,000 SKUs to stock their shelves,” he said.

“The powersports suppliers that sell through CycleClick are especially excited about new sales opportunities and less complicated record keeping. CycleClick’s open architecture allows it to be easily integrated with suppliers’ catalogs and ERP systems,” he said.

CycleClick differs from other electronic ordering systems because no proprietary software is required and it is available over the Internet using any browser, he noted. CycleClick is powered by PurchasePro.

For more information, contact