INTERACTIVE MARKETING STRATEGIES FOR THE AUTO INDUSTRY

Turning browsers into buyers... How to develop successful

INTERACTIVE MARKETING STRATEGIES
FOR THE
AUTO INDUSTRY

August 19 & 20, 1996, The Midland Hotel, Chicago

KEY CONTRIBUTORS:

CHRYSLER CORPORATION
NISSAN MOTOR CORPORATION USA
BMW
AMERICAN ISUZU MOTORS
PENNZOIL
AUTO-BY-TEL
TBWA CHIAT/DAY
IBM CORPORATION
THE AUTO CHANNEL
AUTOSHOP ONLINE
AUTOSITE
INTERACTIVE RETAIL INFORMATION SYSTEMS
WEBTRACK
BRUECKNER INTERACTIVE
PEPPER & CORAZZINI, LLP
COPYRIGHT RESOURCES
MODEM MEDIA
DIGITAL MOTORWORKS, INC.
GUNDERSEN PARTNERS. LLC
SWAN INTERACTIVE MEDIA, INC.
OFFICE FOR THE STUDY OF AUTOMOTIVE TRANSPORTATION

DEVELOP AND REFINE YOUR INTERACTIVE MARKETING STRATEGIES BY LEARNING HOW TO:

FULLY INTEGRATE AN INTERACTIVE COMPONENT INTO YOUR MARKETING MIX
EXTEND YOUR BRAND IMAGE THROUGH EFFECTIVE INFORMATION ACCESS
PROMOTE YOUR SITE THROUGH PARTNERSHIPS AND CROSSLINKS
MEASURE RETURNS ON YOUR ONLINE INVESTMENT
ELECTRONICALLY LINK INDUSTRY PARTNERS TO DECREASE TRANSACTION TIME, REDUCE COSTS AND INCREASE SALES
LOOK AT THE AUTO MARKETPLACE THROUGH THE CONSUMER'S EYES
UNDERSTAND CRITICAL LEGAL ISSUES IN CYBERSPACE
CAPITALIZE ON MARKET RESEARCH ONLINE TO MAINTAIN YOUR COMPETITIVE ADVANTAGE AND IMPROVE CUSTOMER SATISFACTION

CHAIRPERSON: BOB GORDON, THE AUTO CHANNEL

DAY ONE, MONDAY, AUGUST 19, 1996

THE DAWN OF THE INTERNET AGE FOR THE AUTO INDUSTRY

Bob Gordon, Co-Founder THE AUTO CHANNEL (www.theautochannel.com)
President, GORDON COMMUNICATIONS

CHRYSLER'S DEALER INTERNET EXPERIENCE AND STRATEGY: LEVERAGING THE RETAIL BRAND

George Gomolski, Manager of Sales Business Planning and Strategies
CHRYSLER CORPORATION (http://chryslercorp.com)

MAXIMIZING THE EFFECT OF INTERNET AUTO ADVERTISING

Stefan Conrady, Founder
SPECIAL CAR JOURNAL (http://www.SpecialCar.com)

PLUG YOUR CAR INTO THE INTERNET FOR A REPAIR DIAGNOSIS!

Jeff Sweet, President
AUTOMOTIVE INFORMATION SYSTEMS
jsweet@autoshop-online.com

USING NEW MEDIA AS A PR TOOL

Richard Brooks, Corporate Communications Manager
BMW of NORTH AMERICA (www.bmwusa.com)

Dan Miller, President
INTERACTIVE RETAIL INFORMATION SYSTEMS (www.cardisk.com)

THE INTERACTIVE ELEMENT OF YOUR MEDIA MIX

Myron G. Menk, Director
PENNZOILPRODUCTS MARKETING IT (http://www.pennzoil.com)

THE RETAIL AUTOMOTIVE INDUSTRY - AN ELECTRONIC MARKETPLACE

Tom Young, Client Manager
IBM

THE DEATH OF MASS MARKETING

John Bissell, Managing Partner
GUNDERSEN PARTNERS, L. L. C.
103341.2350@Compuserve.com

HOW TO LEVERAGE EXISTING AND NEW MEDIA FOR AUTO SALES SUCCESS

Peter Harris, Manager Relational Marketing
NISSAN MOTORS CORPORATION USA
(www.nissanmotors.com)
and
Dick Hackenberg, Account Director Interactive Advertising
TBWA CHIAT/DAY (www.tbwachiat.com)

VALUABLE LESSONS LEARNED FROM OTHER INDUSTRIES

Mark Swanson, President
SWAN INTERACTIVE MEDIA, INC.

DAY TWO, TUESDAY, AUGUST 20, 1996

WWW.AUTOSITE.COM: THE ULTIMATE AUTOMOTIVE BUYER'S GUIDE

Wayne Lilley, Founder AUTOMOTIVE INFROMATION CENTER (http://www.autosite.com)

AUTO-BY-TEL: MEETING THE NEEDS OF TODAY'S SOPHISTICATED CONSUMER

Pete Ellis, President
AUTO-BY-TEL (www.autobytel.com)

EVALUATING THE EFFECTIVENESS OF ONLINE MARKETING

James Kennedy, Vice President of Publishing
WEB TRACK INFORMATION SERVICES (http://www.webtrack.com)

CYBERLAW: THE AUTO BUSINESS ON THE INTERNET

Neal J. Friedman, Attorney
PEPPER & CORAZZINI, L. L. P. (http://www.commlaw.com)

PANEL DISCUSSION: COPYRIGHT CONSIDERATIONS

Neal J. Friedman, Attorney
PEPPER AND CORAZZINI, L. L. P.

Laurie Rhodes, Vice President
COPYRIGHT RESOURCES

CAPITALIZE ON MARKETING RESEARCH ONLINE

Liz Vandenberg, Manager Media and Research Services Group
MODEM MEDIA

WEB SITE DEVELOPMENT IMPERATIVES: UNDERSTANDING THE CAPABILITIES OF THE WEB AND YOUR OBJECTIVES

Anthony Harkey, Brand Development Manager
AMERICAN ISUZU MOTORS

MARKETING AUTOMOBILES IN THE NEXT MILLENNIUM: TOUCH SCREEN KIOSK TECHNOLOGY

John B. Mitchell, Territory Sales Manager
DIGITAL MOTORWORKS, INC.

THE HYPE AND THE HOPE OF INTERACTIVE MARKETING IN THE AUTO INDUSTRY

Jeff Davis, Senior Research Associate
OFFICE FOR THE STUDY OF AUTOMOTIVE TRANSPORTATION

CALL 1-800-420-2145 TO REGISTER

POST CONFERENCE INTERACTIVE WORKSHOPS

WORKSHOP A

WEDNESDAY, AUGUST 21, 1996
9:00AM TO 12:00PM

HOW TO DEVELOP AN ONLINE AUTO MARKET RESEARCH PLAN

WORKSHOP LEADER:
Liz Vandenberg, Manager Media and Research Services Group
MODEM MEDIA

WORKSHOP B

WEDNESDAY, AUGUST 21, 1996 1:00PM TO 4:00PM

WHAT TO TEACH YOUR AGENCY ABOUT INTERACTIVE MARKETING

Workshop Leader:
Robert Brueckner, Managing Director
DUVAL WOGLOM BRUECKNER & PARTNERS

WHO SHOULD ATTEND
SENIOR AND EXECUTIVE LEVEL MANAGEMENT IN THE AREAS OF:

Auto Manufacturing and Auto Aftermarket Industry
Vice Presidents of Marketing and Sales
Interactive Marketing Managers
Marketing Managers
Brand and Product Managers
Electronic Communications Managers
Relationship Marketing Managers
Strategic Planning Managers
Webmasters

Auto Dealerships
Marketing Managers
Owners
General Managers
Sales Managers

Advertising and New Media
Account Managers
Internet, Marketing and New Media Consultants

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